Business Coaching: Implementation of the Financial Performance Analysis and Social Media Improvement in Indonesian MSMEs’ Restaurant
- DOI
- 10.2991/aebmr.k.210522.018How to use a DOI?
- Keywords
- Business Coaching, Financial Statement, Financial Performance Analysis, Instagram
- Abstract
The MSMEs (Micro, Small, and Medium Enterprises) is a sector that has a significant contribution to GDP in Indonesia. However, there are many MSMEs that do not have sufficient knowledge regarding how to analyze the financial performance of their business. The next problem is that many MSMEs still not introducing their products even though they already have social media. This paper aims to assist one of the Indonesian MSME restaurants to analyze the financial performance of their business and improving marketing activities through Instagram. This research is qualitative research on business coaching methods. The business coaching method is used to find out the major problem, the actual condition, and then create solutions to overcome the major problems in the MSME. We found that the MSME had several problems after conducting external and internal analysis, such as BMC, PESTEL, Porter’s Five Forces, STP, Marketing Mix 7P, interviews, and observations. Gap analysis and Pareto analysis emphasize the major problems, preparing the financial statement to analyze the financial performance and improving the social media activities through Instagram. Financial performance analysis will be very useful for MSME in deciding in the future. Improving social media activities through Instagram also implemented so that they can promote their products.
- Copyright
- © 2021, the Authors. Published by Atlantis Press.
- Open Access
- This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).
Cite this article
TY - CONF AU - Ivanto Petrus Simamora AU - Lily Sudhartio PY - 2021 DA - 2021/05/25 TI - Business Coaching: Implementation of the Financial Performance Analysis and Social Media Improvement in Indonesian MSMEs’ Restaurant BT - Proceedings of the International Conference on Business and Engineering Management (ICONBEM 2021) PB - Atlantis Press SP - 137 EP - 142 SN - 2352-5428 UR - https://doi.org/10.2991/aebmr.k.210522.018 DO - 10.2991/aebmr.k.210522.018 ID - Simamora2021 ER -