Interface Aesthetic, Perceived Value, Perceived Ease of Use, and Perceived Usefulness on Purchase Intention of Smartwatch Consumers

DOI

10.2991/aebmr.k.210522.005How to use a DOI?

Keywords

interface aesthetics, perceived value, perceived ease of use, perceived usefulness, purchase intention, smartwatches

Abstract

Many testimonies stated smartwatches ability to increase people’s well-being and save people’s lives in emergencies. Smartwatches encourage a healthy lifestyle and strengthening the way of life of users through intelligent coaching. By exceeding the technology and fashion barriers, smartwatches gain traction with definite growth predictions. This research explores a theoretical model focused on technology acceptance and visibility by interface aesthetics that influence smartwatch users adoption behaviour. SEM-AMOS evaluates the conceptual model and related theories from 110 survey samples. The empirical findings indicates perceived value and perceived ease of use are key factors that drive consumer’s purchase intention. This result is different from the previous research in Europe and the United States market, which states that the design factor (fashion) affects consumer purchasing decisions. Indonesian consumers prefer functional design to interface aesthetics and consider a smartwatch as more about technology than a fashion accessory. This research provides managerial implication about how to set smartwatch value proposition by knowing the consumer technology adoption toward smartwatch technology.

Copyright

© 2021, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Ika Diyah Candra Arifah
AU  - Rosa Prafitri Juniarti
PY  - 2021
DA  - 2021/05/25
TI  - Interface Aesthetic, Perceived Value, Perceived Ease of Use, and Perceived Usefulness on Purchase Intention of Smartwatch Consumers
BT  - Proceedings of the International Conference on Business and Engineering Management (ICONBEM 2021)
PB  - Atlantis Press
SP  - 25
EP  - 33
SN  - 2352-5428
UR  - https://doi.org/10.2991/aebmr.k.210522.005
DO  - 10.2991/aebmr.k.210522.005
ID  - Arifah2021
ER  -