Proceedings of the 3rd International Conference on Business and Engineering Management (ICONBEM 2022)

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The Impact of COVID-19 Pandemic on Organizational Buying Behaviour: MICE in Three-Star Hotel from Indonesia

Authors
Suci Pebrianti Putri1, *, Atik Aprianingsih1
1School of Business and Management, Institut Teknologi Bandung, Bandung, Indonesia
*Corresponding author. Email: sucipebrianti_putri@sbm-itb.ac.id
Corresponding Author
Suci Pebrianti Putri
Available Online 31 July 2023.
DOI
10.2991/978-94-6463-216-3_7How to use a DOI?
Keywords
COVID-19. MICE; hotel; organizational buying behavior
Abstract

During pandemic, hotel is suffering from low occupancy rates that hotel cannot solely rely on the room sales. MICE as another product of hotel is identified as alternative revenue stream that can be focused on for hotel to survive. This study aims to analyze the impact of COVID-19 pandemic on organizational buying behavior of B2B segment for MICE in a hotel. In-depth interview as one of the methods of qualitative research was conducted for this research to five different B2B segments (Government, Logistic and Construction Company, Wedding Organizer, Event Organizer and Travel Agent). The result shows that Government is having hard time for MICE event due the strict regulation and the cut off in budgeting, Logistic and Construction also avoid MICE event due the budget efficiency, Travel Agent is less focused on MICE as the demand from client decreased. However, Wedding Organizer shift into intimate wedding event and how Event Organizer is helped by the emergence of virtual and hybrid event that’s marked as new era of MICE event during pandemic. The customer during pandemic is focusing more onto the health certification and protocol, internet and budget, customer prefer hotel who can show the credibility in applying health protocol, ability to provide adequate internet bandwidth and offer affordable price.

Copyright
© 2023 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the 3rd International Conference on Business and Engineering Management (ICONBEM 2022)
Series
Advances in Economics, Business and Management Research
Publication Date
31 July 2023
ISBN
10.2991/978-94-6463-216-3_7
ISSN
2352-5428
DOI
10.2991/978-94-6463-216-3_7How to use a DOI?
Copyright
© 2023 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Suci Pebrianti Putri
AU  - Atik Aprianingsih
PY  - 2023
DA  - 2023/07/31
TI  - The Impact of COVID-19 Pandemic on Organizational Buying Behaviour: MICE in Three-Star Hotel from Indonesia
BT  - Proceedings of the 3rd International Conference on Business and Engineering Management (ICONBEM 2022)
PB  - Atlantis Press
SP  - 78
EP  - 88
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6463-216-3_7
DO  - 10.2991/978-94-6463-216-3_7
ID  - Putri2023
ER  -