Employee Performance Analysis: The Influence of Local Wisdom-Based Communication Strategy And Employee Engagement on Employee Performance

DOI

10.2991/aebmr.k.211226.030How to use a DOI?

Keywords

Local Wisdom-Based Communication Strategy; Employee Engagement; Employee Performance; Dalihan Na Tolu

Abstract

Good communication is an important tool in improving the quality of superior performance and maintaining good working relationships within the organization. In the District of Samosir, a communication strategy that incorporates elements of local wisdom will strengthen employee engagement, which in turn will encourage employee performance. The study aims to analyze the effect of local wisdom-based communication strategy on employee performance, mediated by employee engagement. This research was carried out in Samosir District, Province of Sumatera Utara. The objects in this study were 107 districts, government employees. Results show that employee engagement served as the mediator between local wisdom-based communication strategy and employee performance.

Copyright

© 2021 The Authors. Published by Atlantis Press International B.V.

Open Access

This is an open access article under the CC BY-NC license.

Download article (PDF)

TY  - CONF
AU  - Yasmin Chairunisa Muchtar
AU  - Linda Trimurni Maas
PY  - 2021
DA  - 2021/12/31
TI  - Employee Performance Analysis: The Influence of Local Wisdom-Based Communication Strategy And Employee Engagement on Employee Performance
BT  - Proceedings of the 3rd International Conference on Business and Management of Technology (ICONBMT 2021)
PB  - Atlantis Press
SP  - 226
EP  - 232
SN  - 2352-5428
UR  - https://doi.org/10.2991/aebmr.k.211226.030
DO  - 10.2991/aebmr.k.211226.030
ID  - Muchtar2021
ER  -