Innovation Strategy and Business Model For Batik SMEs In East Java Indonesia

DOI

10.2991/iconeg-16.2017.5How to use a DOI?

Keywords

batik; small medium enterprises; innovation strategy; and business model.

Abstract

In recent years, Small and Medium Enterprise (SME) in Batik industry has significant contribution for the development Indonesian economy. Innovation strategy and business model are the biggest challenges for the SME to increase its business growth. The objective of this research was to analyze the effect of innovation strategy on business model for Batik SMEs in East Java Province, Indonesia. A total of 80 SMEs was selected as the sample. This research employed in depth interview and quantitative method.

Copyright

© 2017, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Sri Wahyu Lelly Hana Setyanti
PY  - 2016/12
DA  - 2016/12
TI  - Innovation Strategy and Business Model For Batik SMEs In East Java Indonesia
BT  - Proceedings of the International Conference on Ethics in Governance (ICONEG 2016)
PB  - Atlantis Press
SP  - 20
EP  - 22
SN  - 2352-5398
UR  - https://doi.org/10.2991/iconeg-16.2017.5
DO  - 10.2991/iconeg-16.2017.5
ID  - WahyuLellyHanaSetyanti2016/12
ER  -