The Utilization of Smartphone Photography as a Means of Digital Marketing for MSME Players
- 10.2991/assehr.k.211102.123How to use a DOI?
- Smartphone; Photography; Digital Marketing; MSME Players
The development of information technology requires every business person to follow it. Especially in the field of sales which must be in harmony with these technological developments. In general, MSME sector business actors are still constrained in making sales globally. They tend to still market their products in their respective regions or only by word of mouth. Even though today, many businesses and businesses have used the sophistication of technology in marketing products to their business. One of the smartphone technologies, namely photography, which has been living side by side with today’s society, must be used as well as possible for business advancement. The purpose of this study is to determine the important role of smartphone photography in attracting consumer attention and increasing sales through digital marketing. This study uses a qualitative method with a literature study approach. The results of this study state that photography on smartphones has an important and significant role in supporting digital business marketing. Therefore, it is hoped that MSME players will be able to use this technology as a means of increasing online sales with a wider target market. So it can be concluded, that the sophistication of smartphones in photography techniques is able to attract consumer attention and increase sales of MSMEs effectively and efficiently.
- © 2021 The Authors. Published by Atlantis Press SARL.
- Open Access
- This is an open access article under the CC BY-NC license.
Cite this article
TY - CONF AU - Setya Indah Isnawati AU - Abdul Aziz AU - Irsal Fauzi PY - 2021 DA - 2021/11/16 TI - The Utilization of Smartphone Photography as a Means of Digital Marketing for MSME Players BT - Proceedings of the 1st International Conference on Research in Social Sciences and Humanities (ICoRSH 2020) PB - Atlantis Press SP - 909 EP - 915 SN - 2352-5398 UR - https://doi.org/10.2991/assehr.k.211102.123 DO - 10.2991/assehr.k.211102.123 ID - Isnawati2021 ER -