Explore Young Urban Consumers’ Green Purchasing Behavior: Empirical Evidences from Vietnam
- 10.2991/assehr.k.211102.081How to use a DOI?
- green marketing; green products; green purchasing behavior; young urban consumers; Vietnam
Young urban consumers in Vietnam have recently expressed their concerns about the environment. Researchers have discussed some ideas about Vietnamese consumers in general. This paper lays foundations by focus on the group of young urban consumers and explore their behavior toward green purchasing, which has been scantily researched. This quantitative research surveyed 300 respondents of age groups of 15 and 24 in Ho Chi Minh City of Vietnam in December 2019. Sampling technique was used involving respondents with green lifestyle practices and experience in purchasing green products. Exploratory Factor Analysis (EFA) showed the existence of factors that positively and significantly affected buying behavior of young urban Vietnamese consumers. The research concluded that the most substantial factors, which affect young urban Vietnamese consumers’ green purchasing behavior, are the availability and the price of green products. It brought important insight and beneficial implications for firms and organizations which produce and distribute green products in Vietnam.
- © 2021 The Authors. Published by Atlantis Press SARL.
- Open Access
- This is an open access article under the CC BY-NC license.
Cite this article
TY - CONF AU - Nguyen Hoang Mai AU - Sandeep Poddar PY - 2021 DA - 2021/11/16 TI - Explore Young Urban Consumers’ Green Purchasing Behavior: Empirical Evidences from Vietnam BT - Proceedings of the 1st International Conference on Research in Social Sciences and Humanities (ICoRSH 2020) PB - Atlantis Press SP - 634 EP - 642 SN - 2352-5398 UR - https://doi.org/10.2991/assehr.k.211102.081 DO - 10.2991/assehr.k.211102.081 ID - Mai2021 ER -