Proceedings of the 6th International Conference on Social and Political Sciences (ICOSAPS 2020)

Not Easy and Challenging: How Students Maintain a Relational and Communal Communication Identity in Doing Business Online

Authors
Prahastiwi Utari, Tanti Hermawati
Corresponding Author
Prahastiwi Utari
Available Online 21 December 2020.
DOI
https://doi.org/10.2991/assehr.k.201219.025How to use a DOI?
Keywords
Entrepreneurial Identity, Communication Identity Theory, Negotiation Theory
Abstract

The problems that remain unsolved for Higher Education in Indonesia are the large number of graduates produced still educated unemployed. The system of education is more oriented to the academic field, making students not ready yet for entering the world of work. Coupled with the ideal type of graduates that is more oriented to be job seekers than job creators make unemployment continues to rise. It is a challenge for Universities to prepare and to equip students with the competence of human resources and skills appropriate to the era of industry 4.0. Students should have the right competence and skill in the industrial age 4.0. One of them is to train them to undertake entrepreneurial activities of students with doing business online. By using a Communication Identity Theory, seeing student entrepreneurship Identity of communication behavior, and qualitative research methods with students of online businesses interviewed, this study analyzes communication layers influencing each other’s identity and sometimes leading to the identity gap. To do business online successfully, there should be negotiation of identity as the ways of providing excellent service to the consumer buyer.

Copyright
© 2020, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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Volume Title
Proceedings of the 6th International Conference on Social and Political Sciences (ICOSAPS 2020)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
21 December 2020
ISBN
978-94-6239-306-6
ISSN
2352-5398
DOI
https://doi.org/10.2991/assehr.k.201219.025How to use a DOI?
Copyright
© 2020, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Cite this article

TY  - CONF
AU  - Prahastiwi Utari
AU  - Tanti Hermawati
PY  - 2020
DA  - 2020/12/21
TI  - Not Easy and Challenging: How Students Maintain a Relational and Communal Communication Identity in Doing Business Online
BT  - Proceedings of the 6th International Conference on Social and Political Sciences (ICOSAPS 2020)
PB  - Atlantis Press
SP  - 169
EP  - 175
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.201219.025
DO  - https://doi.org/10.2991/assehr.k.201219.025
ID  - Utari2020
ER  -