Not Easy and Challenging: How Students Maintain a Relational and Communal Communication Identity in Doing Business Online
- 10.2991/assehr.k.201219.025How to use a DOI?
- Entrepreneurial Identity, Communication Identity Theory, Negotiation Theory
The problems that remain unsolved for Higher Education in Indonesia are the large number of graduates produced still educated unemployed. The system of education is more oriented to the academic field, making students not ready yet for entering the world of work. Coupled with the ideal type of graduates that is more oriented to be job seekers than job creators make unemployment continues to rise. It is a challenge for Universities to prepare and to equip students with the competence of human resources and skills appropriate to the era of industry 4.0. Students should have the right competence and skill in the industrial age 4.0. One of them is to train them to undertake entrepreneurial activities of students with doing business online. By using a Communication Identity Theory, seeing student entrepreneurship Identity of communication behavior, and qualitative research methods with students of online businesses interviewed, this study analyzes communication layers influencing each other’s identity and sometimes leading to the identity gap. To do business online successfully, there should be negotiation of identity as the ways of providing excellent service to the consumer buyer.
- © 2020, the Authors. Published by Atlantis Press.
- Open Access
- This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).
Cite this article
TY - CONF AU - Prahastiwi Utari AU - Tanti Hermawati PY - 2020 DA - 2020/12/21 TI - Not Easy and Challenging: How Students Maintain a Relational and Communal Communication Identity in Doing Business Online BT - Proceedings of the 6th International Conference on Social and Political Sciences (ICOSAPS 2020) PB - Atlantis Press SP - 169 EP - 175 SN - 2352-5398 UR - https://doi.org/10.2991/assehr.k.201219.025 DO - 10.2991/assehr.k.201219.025 ID - Utari2020 ER -