Expressing Piety through Property Ads: Sharia Housing and Islamic Identity Formation

DOI

10.2991/assehr.k.201219.094How to use a DOI?

Keywords

Sharia housing, piety, Islamic identity

Abstract

This paper explores the expression of piety displayed in Sharia housing advertisements located in Solo Raya. Through qualitative research and applying content analysis, this paper analyzes the descriptions of piety showed by housing producers to attract consumers. This research found that there are two forms of piety descriptions displayed in advertisements made by developers, namely through the concept of sharia and the description of Islamic environment. The concept of sharia is illustrated through payment guarantees that are free of usury, while the Islamic environment is depicted through Islamic facilities the consumers will get if they choose this housing concept. This study provides an understanding of how religious identities are built through images of piety formed and displayed through Sharia housing advertisements.

Copyright

© 2020, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Yuyun Sunesti
AU  - Addin Kurnia Putri
PY  - 2020
DA  - 2020/12/21
TI  - Expressing Piety through Property Ads: Sharia Housing and Islamic Identity Formation
BT  - Proceedings of the 6th International Conference on Social and Political Sciences (ICOSAPS 2020)
PB  - Atlantis Press
SP  - 622
EP  - 626
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.201219.094
DO  - 10.2991/assehr.k.201219.094
ID  - Sunesti2020
ER  -