Proceedings of the 6th International Conference on Social and Political Sciences (ICOSAPS 2020)

Expressing Piety through Property Ads: Sharia Housing and Islamic Identity Formation

Authors
Yuyun Sunesti, Addin Kurnia Putri
Corresponding Author
Yuyun Sunesti
Available Online 21 December 2020.
DOI
https://doi.org/10.2991/assehr.k.201219.094How to use a DOI?
Keywords
Sharia housing, piety, Islamic identity
Abstract

This paper explores the expression of piety displayed in Sharia housing advertisements located in Solo Raya. Through qualitative research and applying content analysis, this paper analyzes the descriptions of piety showed by housing producers to attract consumers. This research found that there are two forms of piety descriptions displayed in advertisements made by developers, namely through the concept of sharia and the description of Islamic environment. The concept of sharia is illustrated through payment guarantees that are free of usury, while the Islamic environment is depicted through Islamic facilities the consumers will get if they choose this housing concept. This study provides an understanding of how religious identities are built through images of piety formed and displayed through Sharia housing advertisements.

Copyright
© 2020, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Download article (PDF)

Volume Title
Proceedings of the 6th International Conference on Social and Political Sciences (ICOSAPS 2020)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
21 December 2020
ISBN
978-94-6239-306-6
ISSN
2352-5398
DOI
https://doi.org/10.2991/assehr.k.201219.094How to use a DOI?
Copyright
© 2020, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Cite this article

TY  - CONF
AU  - Yuyun Sunesti
AU  - Addin Kurnia Putri
PY  - 2020
DA  - 2020/12/21
TI  - Expressing Piety through Property Ads: Sharia Housing and Islamic Identity Formation
BT  - Proceedings of the 6th International Conference on Social and Political Sciences (ICOSAPS 2020)
PB  - Atlantis Press
SP  - 622
EP  - 626
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.201219.094
DO  - https://doi.org/10.2991/assehr.k.201219.094
ID  - Sunesti2020
ER  -