An Innovation for the Resilience and Development of MSMEs in Majalengka Regency, Indonesia
- 10.2991/assehr.k.201219.096How to use a DOI?
- Innovation, entrepreneur, resilience, development, MSME
Innovation is essential to the resilience and development of MSMEs to take advantage of the opportunities available to use their potential. This study aims at determining the ability of MSMEs to innovate so that they can develop their business. The innovations measured include packaging, market segments, products, and production processes. The method used is a descriptive qualitative method and continuous analysis with MICMAC and MACTOR software. Data were obtained through FGDs, surveys, in-depth interviews, and questionnaires to 111 micro and small entrepreneurs in Majalengka Regency, and it was determined based on accidental sampling. The results showed that entrepreneurs had made promising innovations, especially in more efficient production processes with simple machines, product development, market segment expansion, and packaging innovation. The results also showed that entrepreneurial leadership is an essential factor that can increase creativity and innovation and impact marketing performance. Parties that can influence it are the Department of Manpower, Cooperatives, MSMEs, and investors. The White Ocean Strategy can be applied so that entrepreneurs create synergies to survive and to develop their businesses.
- © 2020, the Authors. Published by Atlantis Press.
- Open Access
- This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).
Cite this article
TY - CONF AU - Ellen Rusliati AU - Mulyaningrum PY - 2020 DA - 2020/12/21 TI - An Innovation for the Resilience and Development of MSMEs in Majalengka Regency, Indonesia BT - Proceedings of the 6th International Conference on Social and Political Sciences (ICOSAPS 2020) PB - Atlantis Press SP - 632 EP - 643 SN - 2352-5398 UR - https://doi.org/10.2991/assehr.k.201219.096 DO - 10.2991/assehr.k.201219.096 ID - Rusliati2020 ER -