Proceedings of the 6th International Conference on Social and Political Sciences (ICOSAPS 2020)

An Innovation for the Resilience and Development of MSMEs in Majalengka Regency, Indonesia

Authors
Ellen Rusliati, Mulyaningrum
Corresponding Author
Ellen Rusliati
Available Online 21 December 2020.
DOI
https://doi.org/10.2991/assehr.k.201219.096How to use a DOI?
Keywords
Innovation, entrepreneur, resilience, development, MSME
Abstract

Innovation is essential to the resilience and development of MSMEs to take advantage of the opportunities available to use their potential. This study aims at determining the ability of MSMEs to innovate so that they can develop their business. The innovations measured include packaging, market segments, products, and production processes. The method used is a descriptive qualitative method and continuous analysis with MICMAC and MACTOR software. Data were obtained through FGDs, surveys, in-depth interviews, and questionnaires to 111 micro and small entrepreneurs in Majalengka Regency, and it was determined based on accidental sampling. The results showed that entrepreneurs had made promising innovations, especially in more efficient production processes with simple machines, product development, market segment expansion, and packaging innovation. The results also showed that entrepreneurial leadership is an essential factor that can increase creativity and innovation and impact marketing performance. Parties that can influence it are the Department of Manpower, Cooperatives, MSMEs, and investors. The White Ocean Strategy can be applied so that entrepreneurs create synergies to survive and to develop their businesses.

Copyright
© 2020, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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Volume Title
Proceedings of the 6th International Conference on Social and Political Sciences (ICOSAPS 2020)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
21 December 2020
ISBN
978-94-6239-306-6
ISSN
2352-5398
DOI
https://doi.org/10.2991/assehr.k.201219.096How to use a DOI?
Copyright
© 2020, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Cite this article

TY  - CONF
AU  - Ellen Rusliati
AU  - Mulyaningrum
PY  - 2020
DA  - 2020/12/21
TI  - An Innovation for the Resilience and Development of MSMEs in Majalengka Regency, Indonesia
BT  - Proceedings of the 6th International Conference on Social and Political Sciences (ICOSAPS 2020)
PB  - Atlantis Press
SP  - 632
EP  - 643
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.201219.096
DO  - https://doi.org/10.2991/assehr.k.201219.096
ID  - Rusliati2020
ER  -