Proceedings of the International Conference on Science and Technology (ICOSAT 2017)

Business Expansion Strategy of Trigona Honey Bee Business in Babakan Kalanganyar, Pandeglang, Banten

Authors
Achmad Tjachja Nugraha
Corresponding Author
Achmad Tjachja Nugraha
Available Online August 2017.
DOI
https://doi.org/10.2991/icosat-17.2018.7How to use a DOI?
Keywords
Honey bee business, business strategy, Babakan Kalanganyar
Abstract
Honey, which classified as non-timber-forest product, has many health benefits and economic values. Honey utilization is done by honey beekeepers in Babakan Kalanganyar, Pandeglang, Banten. There were more than 30 beekeepers in 2014, but it was significantly decreased for only 20 beekeepers recorded in 2017. This research aimed to study proper business strategy for honey beekeepers on business expansion by analyzing internal and external factors of the beekeepers. Results showed that the honey beekeepers in Babakan Kalanganyar were listed in Quadrant IV Grow and Build. Intensive strategy can be done by: (i) increasing product quantity, (ii) creating a market segment expansion, (iii) cooperating with the government, (iv) caring the beehives and the beehive roofs, and (v) providing intensive care for bees.
Open Access
This is an open access article distributed under the CC BY-NC license.

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Cite this article

TY  - CONF
AU  - Achmad Tjachja Nugraha
PY  - 2017/08
DA  - 2017/08
TI  - Business Expansion Strategy of Trigona Honey Bee Business in Babakan Kalanganyar, Pandeglang, Banten
BT  - International Conference on Science and Technology (ICOSAT 2017) - Promoting Sustainable Agriculture, Food Security, Energy, and Environment Through Science and Technology for Development
PB  - Atlantis Press
SN  - 1951-6851
UR  - https://doi.org/10.2991/icosat-17.2018.7
DO  - https://doi.org/10.2991/icosat-17.2018.7
ID  - Nugraha2017/08
ER  -