Proceedings of the International Conference on Student and Disable Student Development 2019 (ICoSD 2019)

The Roles of Creativity and Innovation in Entrepreneurship

Authors
Muhamad Izzuwan Shah Bin Mazla, Mohd Khata Bin Jabor, Kashif Tufail, Amir Faisal Noor Yakim, Hanim Zainal
Corresponding Author
Muhamad Izzuwan Shah Bin Mazla
Available Online 22 September 2020.
DOI
10.2991/assehr.k.200921.035How to use a DOI?
Keywords
Creative, ideas, innovative, university students
Abstract

Creativity, innovation and entrepreneurship are important things of the launch each innovative products and services that comes with advanced technology. Entrepreneurship is considered a key factor in economic development. This paper mainly focused on the creativity and innovation in entrepreneurship. Creativity and innovation have become the vital point to enhance the value of entrepreneurship. Creativity help us how to improve existing business practice. Innovation is about making a process that can convert invention or gain idea to become more marketable product or service. The study aims to analyze and elaborate the roles of creativity and innovation in entrepreneurship. To study this role, reviewing literature and searching for related material are using the search engines.

Copyright
© 2020, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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Volume Title
Proceedings of the International Conference on Student and Disable Student Development 2019 (ICoSD 2019)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
22 September 2020
ISBN
10.2991/assehr.k.200921.035
ISSN
2352-5398
DOI
10.2991/assehr.k.200921.035How to use a DOI?
Copyright
© 2020, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Cite this article

TY  - CONF
AU  - Muhamad Izzuwan Shah Bin Mazla
AU  - Mohd Khata Bin Jabor
AU  - Kashif Tufail
AU  - Amir Faisal Noor Yakim
AU  - Hanim Zainal
PY  - 2020
DA  - 2020/09/22
TI  - The Roles of Creativity and Innovation in Entrepreneurship
BT  - Proceedings of the International Conference on Student and Disable Student Development 2019 (ICoSD 2019)
PB  - Atlantis Press
SP  - 213
EP  - 217
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.200921.035
DO  - 10.2991/assehr.k.200921.035
ID  - Mazla2020
ER  -