Empowering Coastal Smes to Strengthen Sustainable Destination Image: A Social and Cultural Perspective in Coastal Communities

DOI

10.2991/978-2-38476-565-2_22How to use a DOI?

Keywords

Coastal SMEs; Destination Image; Digital Marketing; Knowledge Management; Entrepreneurial Marketing; Social and Cultural Perspective

Abstract

Coastal communities in Indonesia play an essential social, cultural, and economic role, particularly in the development of halal creative industries such as Muslim fashion. Coastal SMEs function not only as economic actors but also as cultural agents shaping the identity and destination image of coastal cities. However, digital disruption, environmental pressures, and market competition demand enhanced digital capabilities and knowledge management practices. This study examines the influence of digital marketing and knowledge management on the business performance of coastal Muslim fashion SMEs, with entrepreneurial marketing as a mediating variable. A quantitative approach with a descriptive–verificative design was employed, and data were analyzed using SEM-PLS with SmartPLS 4.0. The findings indicate that digital marketing and knowledge management significantly affect entrepreneurial marketing and business performance, both directly and through mediation. These results highlight the importance of digitalization, knowledge-sharing systems, and entrepreneurial practices in strengthening the position of SMEs as cultural actors and contributors to sustainable destination image.

Copyright

© 2026 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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TY  - CONF
AU  - Aldina Shiratina
AU  - Adnan Rajak
PY  - 2026
DA  - 2026/04/30
TI  - Empowering Coastal Smes to Strengthen Sustainable Destination Image: A Social and Cultural Perspective in Coastal Communities
BT  - Proceedings of the 2nd International Conference on Social Environment Diversity (ICOSEND 2025)
PB  - Atlantis Press
SP  - 178
EP  - 182
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-38476-565-2_22
DO  - 10.2991/978-2-38476-565-2_22
ID  - Shiratina2026
ER  -