Getting Dress for Local Experience

DOI

10.2991/aebmr.k.220104.041How to use a DOI?

Keywords

Baduy; Ethnic tourism; Textile tourism; Tourism marketing; Traditional cloth

Abstract

In some tourism destinations, tourists are offered or sometimes required to wear traditional local clothing as part of a tourism gimmick or as part of respect for the place. This idea is not implemented in other appropriate sites. This study explores the attitude of tourists towards wearing traditional host clothing when visiting an indigenous village destination. In this case, the indigenous village is the village of Baduy, a tribe in West Java province that has isolated itself from the changing world. Every day they wear their traditional clothes. The study was conducted in Greater Jakarta, involving tourists selected using the convenient sampling method. Data were collected using an online survey with open-ended questions and were analysed using content analysis. As a result, the participants’ attitudes were grouped into favourable, neutral, and unfavourable categories. The favourable attitude has 13 dimensions: experience, respect, mingle, promotion, conservation, uniqueness, appreciation, obedience, support for the local economy, sense of ownership, and agreement.

Copyright

© 2022 The Authors. Published by Atlantis Press International B.V.

Open Access

This is an open access article under the CC BY-NC license.

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TY  - CONF
AU  - Usep Suhud
AU  - Mamoon Allan
AU  - Ernita Maulida
PY  - 2022
DA  - 2022/01/17
TI  - Getting Dress for Local Experience
BT  - Proceedings of the 2nd International Conference of Strategic Issues on Economics, Business and, Education (ICoSIEBE 2021)
PB  - Atlantis Press
SP  - 269
EP  - 276
SN  - 2352-5428
UR  - https://doi.org/10.2991/aebmr.k.220104.041
DO  - 10.2991/aebmr.k.220104.041
ID  - Suhud2022
ER  -