Proceedings of the 1st International Conference on Social and Political Development (ICOSOP 2016)

Digital Diplomacy-Maximizing Social Media in Indonesia's Economic and Cultural Diplomacy

Authors
Syafruddin Pohan, Hazairin Pohan, Indah Nuria Savitri
Corresponding Author
Syafruddin Pohan
Available Online November 2016.
DOI
https://doi.org/10.2991/icosop-16.2017.52How to use a DOI?
Keywords
Social media, digital diplomacy, Indonesia's Economic and Cultural Diplomacy.
Abstract
As Indonesian foreign policy now focuses on the enhanced economic and cultural diplomacy in advancing its national interests, social media outlets certainly offer opportunities and advantages that are too good to be missed. This paper intends to portray the use of social media outlets in diplomacy and to demonstrate that, when their use responds to the audience's needs and strategically considers the overall information landscape, they can be utilized as effective public diplomacy tools. Comparative analysis about the current use of social media by the U.S. State Department and Indonesia's Ministry of Foreign Affairs will provide more complete pictures of valuable contribution, as well as challenges and possible risks, of the use of social media in enhancing public diplomacy, including economic and cultural diplomacy. The conclusion of this study: (1) digital diplomacy is not a replacement for face-to-face diplomacy, but rather a complement to it. Social media serves as one of the catalysts which expedite the desired changes on the ground. Certainly, (2) social media alone cannot cause revolutions or social movements, but it has proved to be an effective tool for strengthening and amplifying the message we want to deliver, (3) in the case of economic and cultural diplomacy, social media fits in well.Taking all the aforementioned development into consideration, it is therefore timely to take a closer look and conduct a critical review of maximizing social media and digital diplomacy platforms and integrate them into Indonesia's diplomatic practices.
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This is an open access article distributed under the CC BY-NC license.

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Proceedings
1st International Conference on Social and Political Development (ICOSOP 2016)
Part of series
Advances in Social Science, Education and Humanities Research
Publication Date
November 2016
ISBN
978-94-6252-319-7
ISSN
2352-5398
DOI
https://doi.org/10.2991/icosop-16.2017.52How to use a DOI?
Open Access
This is an open access article distributed under the CC BY-NC license.

Cite this article

TY  - CONF
AU  - Syafruddin Pohan
AU  - Hazairin Pohan
AU  - Indah Nuria Savitri
PY  - 2016/11
DA  - 2016/11
TI  - Digital Diplomacy-Maximizing Social Media in Indonesia's Economic and Cultural Diplomacy
BT  - 1st International Conference on Social and Political Development (ICOSOP 2016)
PB  - Atlantis Press
SP  - 372
EP  - 390
SN  - 2352-5398
UR  - https://doi.org/10.2991/icosop-16.2017.52
DO  - https://doi.org/10.2991/icosop-16.2017.52
ID  - Pohan2016/11
ER  -