Utilizing Social Media In Partai Solidaritas Indonesia (Psi) As Youth Political Party
Irene Silviani, Rehia K.I Barus, Nadra Ideyani Vita, Bimby Hidayat
Available Online December 2017.
- https://doi.org/10.2991/icosop-17.2018.86How to use a DOI?
- Political Communication, Political Party and Millenial Generation
- This research raise, elaborate and analyze Generation "Y" or Millenials political communication in establishing Partai Solidaritas Indonesia (PSI). Politic has transformed from mass movement to social media movement. This matter certainly different from society tradition to respond politic and government policy in the past. Since social media grow rapidly. Since then also generation "Y" or Millenials changed to social media. "Y" Generation or Millenials is youth generation born between 1980 to 2000. PSI is the only political party that pass in Ministry of Law and Human Right verification announcement on October 7th, 2016. Where the main requirement for PSI stewardship is young people aged below 45. This research formulation of the problem is How the youth political communication pattern that able to utilize social media as member recruitment media to fulfill the requirement for establishing a political party. This research uses political communication approach, political party theory, and generation theory. This research is a qualitative research with positivist paradigm with description analysis in explaining the new phenomenon in the mass transformation to social media transformation in politic. The result of this research shown that social media is very effective in political communication media especially in propaganda, agenda setting and promoting PSI as youth political party. Next social media is also very effective in uniting every individual in an organizational communication network in PSI.
- Open Access
- This is an open access article distributed under the CC BY-NC license.
Cite this article
TY - CONF AU - Irene Silviani AU - Rehia K.I Barus AU - Nadra Ideyani Vita AU - Bimby Hidayat PY - 2017/12 DA - 2017/12 TI - Utilizing Social Media In Partai Solidaritas Indonesia (Psi) As Youth Political Party BT - 2nd International Conference on Social and Political Development (ICOSOP 2017) PB - Atlantis Press SP - 554 EP - 558 SN - 2352-5398 UR - https://doi.org/10.2991/icosop-17.2018.86 DO - https://doi.org/10.2991/icosop-17.2018.86 ID - Silviani2017/12 ER -