Proceedings of the 2nd International Conference on Social and Political Development (ICOSOP 2017)

Utilizing Social Media In Partai Solidaritas Indonesia (Psi) As Youth Political Party

Authors
Irene Silviani, Rehia K.I Barus, Nadra Ideyani Vita, Bimby Hidayat
Corresponding Author
Irene Silviani
Available Online December 2017.
DOI
https://doi.org/10.2991/icosop-17.2018.86How to use a DOI?
Keywords
Political Communication, Political Party and Millenial Generation
Abstract
This research raise, elaborate and analyze Generation "Y" or Millenials political communication in establishing Partai Solidaritas Indonesia (PSI). Politic has transformed from mass movement to social media movement. This matter certainly different from society tradition to respond politic and government policy in the past. Since social media grow rapidly. Since then also generation "Y" or Millenials changed to social media. "Y" Generation or Millenials is youth generation born between 1980 to 2000. PSI is the only political party that pass in Ministry of Law and Human Right verification announcement on October 7th, 2016. Where the main requirement for PSI stewardship is young people aged below 45. This research formulation of the problem is How the youth political communication pattern that able to utilize social media as member recruitment media to fulfill the requirement for establishing a political party. This research uses political communication approach, political party theory, and generation theory. This research is a qualitative research with positivist paradigm with description analysis in explaining the new phenomenon in the mass transformation to social media transformation in politic. The result of this research shown that social media is very effective in political communication media especially in propaganda, agenda setting and promoting PSI as youth political party. Next social media is also very effective in uniting every individual in an organizational communication network in PSI.
Open Access
This is an open access article distributed under the CC BY-NC license.

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Proceedings
2nd International Conference on Social and Political Development (ICOSOP 2017)
Part of series
Advances in Social Science, Education and Humanities Research
Publication Date
December 2017
ISBN
978-94-6252-477-4
ISSN
2352-5398
DOI
https://doi.org/10.2991/icosop-17.2018.86How to use a DOI?
Open Access
This is an open access article distributed under the CC BY-NC license.

Cite this article

TY  - CONF
AU  - Irene Silviani
AU  - Rehia K.I Barus
AU  - Nadra Ideyani Vita
AU  - Bimby Hidayat
PY  - 2017/12
DA  - 2017/12
TI  - Utilizing Social Media In Partai Solidaritas Indonesia (Psi) As Youth Political Party
BT  - 2nd International Conference on Social and Political Development (ICOSOP 2017)
PB  - Atlantis Press
SP  - 554
EP  - 558
SN  - 2352-5398
UR  - https://doi.org/10.2991/icosop-17.2018.86
DO  - https://doi.org/10.2991/icosop-17.2018.86
ID  - Silviani2017/12
ER  -