Factors Affecting E-Commerce Adoption and Their Impact on SMEs' Performance: A Case Study of Jabodetabek Region
- https://doi.org/10.2991/icot-19.2019.5How to use a DOI?
- organizational support, technology competence, external environment, e-commerce, performance improvement, SMEs
The development of information technology (IT) has disrupted the world business. E-commerce significantly increases effectiveness and efficiency in trade. This research analyzed organizational support, technology competence, and external environment as factors affecting e-commerce adoption by the Small Medium Enterprises. This study was conducted with the aim of identifying the impact of factors that influence e-commerce adoption on the performance of Small and Medium Enterprises in the Jabodetabek region. Quantitative approach with multiple regression analysis was applied as a tool to determine the impact of internal and external factors regarding e-commerce adoption to the SMEs performance. The results showed that the variables of organizational support, technology competence, and external environment, simultaneously affect the performance improvement on e-Commerce adoption by SMEs in Jabodetabek region.
- © 2019, the Authors. Published by Atlantis Press.
- Open Access
- This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).
Cite this article
TY - CONF AU - Ratnaningsih Hidayati AU - Ririh Kusuma Permatasari AU - Ashry Noviana Fajry PY - 2019/09 DA - 2019/09 TI - Factors Affecting E-Commerce Adoption and Their Impact on SMEs' Performance: A Case Study of Jabodetabek Region BT - Proceedings of the International Conference on Trade 2019 (ICOT 2019) PB - Atlantis Press SP - 19 EP - 23 SN - 2352-5428 UR - https://doi.org/10.2991/icot-19.2019.5 DO - https://doi.org/10.2991/icot-19.2019.5 ID - Hidayati2019/09 ER -