How to Build Guanxi Quality: An Empirical Investigation in China
- https://doi.org/10.2991/icpel-16.2016.1How to use a DOI?
- guanxi quality, scale development, Chinese culture, Market quanxi, Government quanxi
China is a guanxi-oriented nation. Compared to the Western relational marketing concept, Guanxi incorporates the notion of ganqing and renqing. Based on its unique cultural and institutional backgrounds, Chinese guanxi is a mixture of the affect and instrumentality. This article posits and examines a measurement scale for measuring guanxi quality based on Chinese guanxi constructs-renqing, ganqing, xinren, and western relational structure- satisfaction, commitment. The results develop a multi-dimensional measure in this study, offering a useful starting point in order for business practitioners to assess their guanxi and at the same time provide academics with a scale for operationalizing the measurement of guanxi quality.
- © 2016, the Authors. Published by Atlantis Press.
- Open Access
- This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).
Cite this article
TY - CONF AU - Jia Shen AU - Xueling Lee PY - 2016/05 DA - 2016/05 TI - How to Build Guanxi Quality: An Empirical Investigation in China BT - Proceedings of the 2016 International Conference on Politics, Economics and Law (ICPEL 2016) PB - Atlantis Press SP - 1 EP - 4 SN - 2352-5398 UR - https://doi.org/10.2991/icpel-16.2016.1 DO - https://doi.org/10.2991/icpel-16.2016.1 ID - Shen2016/05 ER -