Proceedings of the 2016 International Conference on Politics, Economics and Law (ICPEL 2016)

How to Build Guanxi Quality: An Empirical Investigation in China

Authors
Jia Shen, Xueling Lee
Corresponding Author
Jia Shen
Available Online May 2016.
DOI
https://doi.org/10.2991/icpel-16.2016.1How to use a DOI?
Keywords
guanxi quality, scale development, Chinese culture, Market quanxi, Government quanxi
Abstract
China is a guanxi-oriented nation. Compared to the Western relational marketing concept, Guanxi incorporates the notion of ganqing and renqing. Based on its unique cultural and institutional backgrounds, Chinese guanxi is a mixture of the affect and instrumentality. This article posits and examines a measurement scale for measuring guanxi quality based on Chinese guanxi constructs-renqing, ganqing, xinren, and western relational structure- satisfaction, commitment. The results develop a multi-dimensional measure in this study, offering a useful starting point in order for business practitioners to assess their guanxi and at the same time provide academics with a scale for operationalizing the measurement of guanxi quality.
Open Access
This is an open access article distributed under the CC BY-NC license.

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Proceedings
2016 International Conference on Politics, Economics and Law (ICPEL 2016)
Part of series
Advances in Social Science, Education and Humanities Research
Publication Date
May 2016
ISBN
978-94-6252-190-2
ISSN
2352-5398
DOI
https://doi.org/10.2991/icpel-16.2016.1How to use a DOI?
Open Access
This is an open access article distributed under the CC BY-NC license.

Cite this article

TY  - CONF
AU  - Jia Shen
AU  - Xueling Lee
PY  - 2016/05
DA  - 2016/05
TI  - How to Build Guanxi Quality: An Empirical Investigation in China
BT  - 2016 International Conference on Politics, Economics and Law (ICPEL 2016)
PB  - Atlantis Press
SP  - 1
EP  - 4
SN  - 2352-5398
UR  - https://doi.org/10.2991/icpel-16.2016.1
DO  - https://doi.org/10.2991/icpel-16.2016.1
ID  - Shen2016/05
ER  -