Proceedings of the 2016 International Conference on Politics, Economics and Law (ICPEL 2016)

Session: Ethics

1 articles

Impacts of Big Data Marketing upon Consumption Freedom and its Reflections

Wanting Shen, Han Wen
Boosting of big data has brought social changes on various aspects. Big data ethics is not only about the privacy and security, but also has impacts on consumption freedom. According from the big data's impacts on consumption behavior, this paper summarized the characteristics and the marketing reforms...