Proceedings of the 2012 International Conference on Public Management (ICPM-2012)

The relationship between the willingness of buying counterfeit goods and consumer personality traits

Authors
Sheng Jun, Song Liang, Wang Qiong, Wang Jian
Corresponding Author
Sheng Jun
Available Online August 2012.
DOI
https://doi.org/10.2991/icpm.2012.15How to use a DOI?
Keywords
willingness to buy counterfeit goods, the values of Materialism, Consumer ethical beliefs, Vanity characteristics.
Abstract
In the situation that the economic globalization is keeping improving , counterfeit goods has become a worldwide problem. Counterfeiting is now widely regarded as a seriously social, economic, and political issue. The majority of researches on counterfeiting have tended to focus on issues of supply. This paper stood in the side of counterfeits of home-textile to explore the relationship between willingness to buy counterfeit goods and consumer personality traits. Through studying on the undergraduate on campus which would like to purchase counterfeit goods, we found that it is the values of materialism , consumer ethical beliefs, consumer vanity characteristics and attitudes towards counterfeiting that would have significant impact on the consumer’s willingness to buy counterfeit goods.
Open Access
This is an open access article distributed under the CC BY-NC license.

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Proceedings
Proceedings of the 2012 International Conference on Public Management (ICPM-2012)
Part of series
Advances in Intelligent Systems Research
Publication Date
August 2012
ISBN
978-90-78677-51-2
ISSN
1951-6851
DOI
https://doi.org/10.2991/icpm.2012.15How to use a DOI?
Open Access
This is an open access article distributed under the CC BY-NC license.

Cite this article

TY  - CONF
AU  - Sheng Jun
AU  - Song Liang
AU  - Wang Qiong
AU  - Wang Jian
PY  - 2012/08
DA  - 2012/08
TI  - The relationship between the willingness of buying counterfeit goods and consumer personality traits
BT  - Proceedings of the 2012 International Conference on Public Management (ICPM-2012)
PB  - Atlantis Press
SP  - 378
EP  - 388
SN  - 1951-6851
UR  - https://doi.org/10.2991/icpm.2012.15
DO  - https://doi.org/10.2991/icpm.2012.15
ID  - Jun2012/08
ER  -