The relationship between the willingness of buying counterfeit goods and consumer personality traits

DOI

10.2991/icpm.2012.15How to use a DOI?

Keywords

willingness to buy counterfeit goods, the values of Materialism, Consumer ethical beliefs, Vanity characteristics.

Abstract

In the situation that the economic globalization is keeping improving , counterfeit goods has become a worldwide problem. Counterfeiting is now widely regarded as a seriously social, economic, and political issue. The majority of researches on counterfeiting have tended to focus on issues of supply. This paper stood in the side of counterfeits of home-textile to explore the relationship between willingness to buy counterfeit goods and consumer personality traits. Through studying on the undergraduate on campus which would like to purchase counterfeit goods, we found that it is the values of materialism , consumer ethical beliefs, consumer vanity characteristics and attitudes towards counterfeiting that would have significant impact on the consumer’s willingness to buy counterfeit goods.

Copyright

© 2012, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Sheng Jun
AU  - Song Liang
AU  - Wang Qiong
AU  - Wang Jian
PY  - 2012/08
DA  - 2012/08
TI  - The relationship between the willingness of buying counterfeit goods and consumer personality traits
BT  - Proceedings of the 2012 International Conference on Public Management (ICPM 2012)
PB  - Atlantis Press
SP  - 378
EP  - 388
SN  - 1951-6851
UR  - https://doi.org/10.2991/icpm.2012.15
DO  - 10.2991/icpm.2012.15
ID  - Jun2012/08
ER  -