Proceedings of the 3rd International Conference on Reinventing Business Practices, Start-ups and Sustainability (ICRBSS 2023)

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An Analysis of Investor Behavior with Regard to Mutual Funds in Chennai City

Authors
V. G. Murugan1, *, V. Venkata Rao1, S. K. Gurumoorthi2, E. Gnanaprasuna1
1Assistant Professor, Department of Management Studies, Madanapalle Institute of Technology and Science (MITS), Madanapalle, Andhra Pradesh, India
2Associate Professor, MBA Department, Siddharth Institute of Engineering and Technology- Puttur, Puttur, India
*Corresponding author. Email: murugan.vg82@gmail.com
Corresponding Author
V. G. Murugan
Available Online 20 February 2024.
DOI
10.2991/978-94-6463-374-0_43How to use a DOI?
Keywords
Mutual Fund; Investment; Net Asset Value; Factor Analysis & Tax savings
Abstract

A mutual fund is a pooling of investments from various investors and invests this money into a combination of securities. A survey was conducted with around 240 investors in Chennai, Tamil Nadu, and India. Before that, an introductory examination was conducted by approaching 50 respondents in Chennai city to know the investors behavior about mutual funds. According to the investor’s mutual funds, Bank Deposits and equity shares are the maximum investment liquid investment options. Generally, retired and salaried employees prefer investments with into mutual funds for tax savings. Considering investors, it was found that mutual funds, bank deposits and equity shares are the maximum investment liquid investment options generally. Investors have maximum clarity in procedure when making investment in Bank Deposits, Public Provident Funds and Small Saving Schemes. There is an impact on Investors attitudes towards the parameters considered when selecting Mutual Funds and Investment Option. Investors’ choice of Investment Option was not dependent on process or procedural clarity. Investors mainly focus on return, risk, liquidity, and tax benefit factors when selecting investment option; procedural clarity is not very important. A financial investor before investing in any mutual fund plan should deliberately pay particular attention to the document of the mutual fund since it contains extremely valuable information about mutual fund schemes. Along these lines, it is recommended that the offer document must guarantee that appropriate information relating to the above might be made accessible to the forthcoming financial investors to enable to arrive at a rational and well-informed judgment.

Copyright
© 2024 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the 3rd International Conference on Reinventing Business Practices, Start-ups and Sustainability (ICRBSS 2023)
Series
Advances in Economics, Business and Management Research
Publication Date
20 February 2024
ISBN
10.2991/978-94-6463-374-0_43
ISSN
2352-5428
DOI
10.2991/978-94-6463-374-0_43How to use a DOI?
Copyright
© 2024 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - V. G. Murugan
AU  - V. Venkata Rao
AU  - S. K. Gurumoorthi
AU  - E. Gnanaprasuna
PY  - 2024
DA  - 2024/02/20
TI  - An Analysis of Investor Behavior with Regard to Mutual Funds in Chennai City
BT  - Proceedings of the 3rd International Conference on Reinventing Business Practices, Start-ups and Sustainability (ICRBSS 2023)
PB  - Atlantis Press
SP  - 498
EP  - 511
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6463-374-0_43
DO  - 10.2991/978-94-6463-374-0_43
ID  - Murugan2024
ER  -