Proceedings of the 3rd International Conference on Reinventing Business Practices, Start-ups and Sustainability (ICRBSS 2023)

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Small Business Entrepreneurs in Odisha: A Study on their Seriousness and Persuasion Skills

Authors
Madhulika Panda1, *, Surya Dev2
1College of Basic Science and Humanities, OUAT, Bhubaneswar, Odisha, India
2Institute of Management and Information Science Bhubaneswar, Bhubaneswar, Odisha, India
*Corresponding author. Email: madhulika.15@gmail.com
Corresponding Author
Madhulika Panda
Available Online 20 February 2024.
DOI
10.2991/978-94-6463-374-0_6How to use a DOI?
Keywords
Entrepreneurial seriousness; Small Businesses; Willingness to learn; Expanding business; Persuasive Communication Skills; New Technologies
Abstract

The success of an entrepreneurial venture depends on the seriousness of the entrepreneur. Willingness to learn, expand business, take risks, investment in new technologies, implementing new marketing strategies, focus on long-term relationships, and openness to feedback reflect the seriousness of an entrepreneur in pursuing their venture. The present study tries to determine the seriousness of the entrepreneurs of small businesses in Odisha. It also focuses on how these entrepreneurs use strategic persuasive communication in their day-to-day activities. The survey findings show that the respondents were serious about their business ventures. They were willing to implement new technologies and marketing strategies, take risks and expand their business. They opined that selling products and dealing with clients required persuasive communication skills.

Copyright
© 2024 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the 3rd International Conference on Reinventing Business Practices, Start-ups and Sustainability (ICRBSS 2023)
Series
Advances in Economics, Business and Management Research
Publication Date
20 February 2024
ISBN
10.2991/978-94-6463-374-0_6
ISSN
2352-5428
DOI
10.2991/978-94-6463-374-0_6How to use a DOI?
Copyright
© 2024 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Madhulika Panda
AU  - Surya Dev
PY  - 2024
DA  - 2024/02/20
TI  - Small Business Entrepreneurs in Odisha: A Study on their Seriousness and Persuasion Skills
BT  - Proceedings of the 3rd International Conference on Reinventing Business Practices, Start-ups and Sustainability (ICRBSS 2023)
PB  - Atlantis Press
SP  - 58
EP  - 66
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6463-374-0_6
DO  - 10.2991/978-94-6463-374-0_6
ID  - Panda2024
ER  -