Social Cultural Dynamics in the Development of a Banana Center Leading to Sustainable Agricultural Development

(A Case Study in Karanganyar Regency, Central Java)

DOI

10.2991/aebmr.k.211214.015How to use a DOI?

Keywords

creative economy; local wisdom; sustainable development

Abstract

The approach to sustainable development is essentially an activity that combines economic, social, and environmental aspects. The development of a banana plantation in Jenawi has until now not been optimal, and farmers have needed skills in cultivation, processing, and marketing their produce in order to maximize the bananas as a commodity that can support the economy of the local community and local government. This research aims to describe the community’s understanding of creative economy in the development of a banana center that is based on the local wisdom and tourism potential of the area. A qualitative research method with a phenomenological approach is used to describe the phenomena that occur in the development of the banana center. The data analysis technique includes analyzing categorized data in order to carry out an interpretative understanding. The researcher makes a qualitative interpretation of the data, in the form of interactive dialogue and in-depth interviews. Research approach based on theories of communication and conflict to analyze each piece of information obtained, both from literature and from informants who are believed to have competent theoretical and empirical knowledge about the understanding of local wisdom, the utilization of tourism potential, and economic literacy. The research results show that the banana center in Karanganyar Regency needs to be developed as a creative economy based on local wisdom, and synergized with the potential of nearby tourism sites, which will have a multiplier effect on the community, leading towards sustainable development.

Copyright

© 2021 The Authors. Published by Atlantis Press International B.V.

Open Access

This is an open access article under the CC BY-NC license.

Download article (PDF)

TY  - CONF
AU  - Eny Lestari
AU  - Agung Wibowo
AU  - Paramita Rahayu
PY  - 2021
DA  - 2021/12/15
TI  - Social Cultural Dynamics in the Development of a Banana Center Leading to Sustainable Agricultural Development
BT  - Proceedings of 1st International Conference on Sustainable Agricultural Socio-economics, Agribusiness, and Rural Development (ICSASARD 2021)
PB  - Atlantis Press
SP  - 104
EP  - 110
SN  - 2352-5428
UR  - https://doi.org/10.2991/aebmr.k.211214.015
DO  - 10.2991/aebmr.k.211214.015
ID  - Lestari2021
ER  -