Response and Feasibility of Kub Chicken on Household Business Level in Rural Area Sigi District

DOI

10.2991/aebmr.k.211214.007How to use a DOI?

Keywords

adoption; feasibility; KUB chicken; response

Abstract

The Indonesian Agency for Agricultural Research and Development (IAARD) already launched many technology innovations including Kampung Unggul Balitbangtan (KUB) which is disseminated in some programs in the Ministry of Agriculture. The success of an innovation is whether the product or technology innovation is accepted by the user. Therefore the study aims to know the response, adoption of the user to KUB chicken technology and the feasibility of KUB household business level, then correlate it with the government recommendation strategies. A survey had been conducted to users in Sigi District Central Sulawesi, and a quantitative and descriptive analysis approach were employed in this study. Proportion analysis was used to measure the general response of users while the detailed responses were calculated using a scoring method. The findings show that more than 50% users have preference for KUB chicken for some characteristics, namely: the higher egg productivity, the higher meat measurement, and the texture of KUB chicken meat which is similar with original native chicken. Even though it is feasible and has a prospective market, the KUB household business level is still in low profit because of its small business scale and not all of the technology recommendations are adopted. The development of KUB chicken needs more chicken nurseries, the specific recommendation of feed arrangement, and the assistance of the technology application.

Copyright

© 2021 The Authors. Published by Atlantis Press International B.V.

Open Access

This is an open access article under the CC BY-NC license.

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TY  - CONF
AU  - Heni SP Rahayu
AU  - M Takdir
AU  - Asnidar
AU  - Mardiana Dewi
AU  - Naufal M Rameda
AU  - Pujo Haryono
PY  - 2021
DA  - 2021/12/15
TI  - Response and Feasibility of Kub Chicken on Household Business Level in Rural Area Sigi District
BT  - Proceedings of 1st International Conference on Sustainable Agricultural Socio-economics, Agribusiness, and Rural Development (ICSASARD 2021)
PB  - Atlantis Press
SP  - 46
EP  - 52
SN  - 2352-5428
UR  - https://doi.org/10.2991/aebmr.k.211214.007
DO  - 10.2991/aebmr.k.211214.007
ID  - Rahayu2021
ER  -