Empirical Study on Consumer Purchase Intention for Remanufacture Product

DOI

10.2991/icsd-17.2017.34How to use a DOI?

Keywords

Remanufacturing, Howard-Sheth model, Involvement, Purchase intention.

Abstract

Based on Howard-Sheth model, this paper has constructed a mode to analysis the influence of attitude and involvement to purchase intention and the influence of stimulus factors to attitude and involvement. The author collected data by questionnaire survey. The authors examine the reliability and validity of questionnaire and verify notion mode by using SPSS19.0 and AMOS19.0 software. Draw conclusions: (1) Attitude and involvement have significant effect on consumer purchase intention; (2) Environmental protective and sales promotion have significant effect on attitude and involvement; (3) Perceived price do not have significant impact on the attitude and involvement.

Copyright

© 2017, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Hua Han
AU  - Qiao-Lun Gu
PY  - 2017/07
DA  - 2017/07
TI  - Empirical Study on Consumer Purchase Intention for Remanufacture Product
BT  - Proceedings of the 3rd 2017 International Conference on Sustainable Development (ICSD 2017)
PB  - Atlantis Press
SP  - 217
EP  - 222
SN  - 2352-5401
UR  - https://doi.org/10.2991/icsd-17.2017.34
DO  - 10.2991/icsd-17.2017.34
ID  - Han2017/07
ER  -