An Empirical Study on Effect of Digitalisation on Homepreneurs

DOI

10.2991/ahsseh.k.220105.011How to use a DOI?

Keywords

Homepreneur; Digitalisation; Operating cost; Efficiency; Prosperity

Abstract

Homepreneurs are independent and empowered by different tools, techniques and online platforms. In this paper researcherstry to study about the concept of Homepreneur and analyse the effect of digital transformation on them. As we know Indian Government continuously motivates people to start their ventures and create employment opportunities. Therefore, many interested candidates have started their business from home. Digital platforms help them for marketing, financial activity, Customer relationship. Digitalisation undoubtedly added colour for the growth and prosperity of Homepreneurs. Besides that it helps to small business sectors for uninterrupted sale of products and service to the ultimate customers through the help of digital platform. To show the effect of digitalisation on Homepreneurs an empirical study was conducted. Primary data are collected from 150 respondents of four districts of Odisha. Statistical tools like paired t -test, Regression analysis are effectively uses to assess the information trend and analyse the effect of digitalisation on Homepreneurs. This research try to provides an insight into the real effect of digitalisation on Homepreneurs at grass root level.

Copyright

© 2022 The Authors. Published by Atlantis Press International B.V.

Open Access

This is an open access article under the CC BY-NC license.

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TY  - CONF
AU  - Lucina Priyadarshini Rout
AU  - Snigdharani Panda
AU  - Liji Panda
PY  - 2022
DA  - 2022/01/18
TI  - An Empirical Study on Effect of Digitalisation on Homepreneurs
BT  - Proceedings of the 2nd International Conference on Sustainability and Equity (ICSE-2021)
PB  - Atlantis Press
SP  - 89
EP  - 94
SN  - 2667-128X
UR  - https://doi.org/10.2991/ahsseh.k.220105.011
DO  - 10.2991/ahsseh.k.220105.011
ID  - Rout2022
ER  -