Proceedings of the 2nd International Conference on Sustainability and Equity (ICSE-2021)

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21 articles
Proceedings Article

Does Service Quality Only Influence Bank Sustainability with the Presence of Employee Behavior and E-Customer Relationship Management?

Sagar Kumar Behera, Smitisikha Guru, Durga Prasanna Mahapatra, Priyabrata Panda
In a dynamic economy, banks are competing with one another to catch more pieces of market share. Especially in-service industry, the sustainability of the firms is highly influenced by customers’ satisfaction. In this context, this paper looks into the e-Customer Relationship Management (CRM) as a cutting-edge...
Proceedings Article

Green Buildings, Sustainability and Value Premium

An Empirical Study of Pune

Ramakrishna Nallathiga, Abhijeet Raipure, Prateek Ate, Ankit Singh
The concept of green buildings is getting well entrenched into the construction of buildings in Indian cities. In fact, the notion of green buildings is built upon the concepts of sustainability, which include: the conservation of resources (reduce), the reuse of materials (reuse) and the recycling of...
Proceedings Article

Designing Power Optimization Strategy for Sustainable Operations of Distribution Companies in Rajasthan

Amit Kumar Sharma, Dipti Sharma
The Indian power sector is undergoing a structural change through a series of reforms initiated during the last two decades. The Electricity Act, 2003 have transformed the way the power utilities operate in India. The majority of reforms have stressed upon the measures for improvement of the finances...
Proceedings Article

Government Expenditure for Healthy Development: A Catch-22 for India

Gupta Shilpi
For decades, economic growth and development have been highlighted in terms of increasing GNP. Recently the notion of growth has undergone a considerable shift from an increase in GNP to improvement in human development which is a target of Millennium Development Goals 2015. The main objective of MDGs...
Proceedings Article

Access and Utilization of Digital Infrastructure for Efficiency: A Comparative Study of Migrated and Local Stakeholders of Higher Educational Institutes of Odisha

Sanjaya Kumar Sahoo, Sukanta Chandra Swain
Countries across globe are going digital as digital mode of doing things bypasses many constraints that are prevalent otherwise. Moreover, digital set up facilitates achieving efficiency easily. Thus, most of the countries have been focusing on digital infrastructure. India has joined the trend of late...
Proceedings Article

Unleashing the Potential of Artificial Intelligence (AI) in Customer Journey of Cognitive Marketing and Consciousness Intention in E-Commerce Websites

Durga Madhab Mahapatra, Soumendra Kumar Patra, Sukanta Kumar Baral
Serendipitously, digital innovations have entered the entire ICT basket, which includes computers, tablets, and mobile phones. Instead of using physical networks, wireless and Wi-Fi networking is seen to represent a new generation of technology. Technology is an enabler, which can be used to customise...
Proceedings Article

A Preliminary Study on Popularizing Indian Handicrafts Using Internet Technology – A Bengal Specific Study

Arunava Dalal, Subrata Chattopadhyay
The handicraft sector is unorganized and it is the second-largest employment generating sector in India after agriculture. The majority of the artisans belong to the socially and economically backward section of the society. So working towards identifying the issues being faced by this sector and addressing...
Proceedings Article

Does Artificial Intelligence Influence the Operational Performance of Companies? A Study

Himanshu Agarwall, Chandrika Prasad Das, Rabindra Kumar Swain
Business in today’s world of Technological era is obviously influenced by the Artificial Intelligence (AI). AI needs to be considered as a significant element in the business development and growth. The study allows to consider AI as the digital technology that must be brought together to facilitate...
Proceedings Article

Sustainability of Digital Payments: Empirical Evidence from India

Vandana Bhavsar, Pradeepta Kumar Samanta
The digital financial services like mobile money, digital payments, and newer digital payment systems or financial technologies when rendered productively and responsively in a structured environment, will enable growth and faster achievement of Sustainable Development Goals (SDGs) for a country. In...
Proceedings Article

Transforming Livelihoods: Ensuring Equity and Sustainability Through ICT

Nirmal Kumar Mandal, Srilata Patnaik
Enhancing livelihoods of rural poor is crucial for poverty reduction. Livelihood perspectives started influencing development thinking in the last couple of decades and were considered to provide a holistic understanding of poverty. Sustainable livelihoods concept is built on the notion of capability,...
Proceedings Article

An Empirical Study on Effect of Digitalisation on Homepreneurs

Lucina Priyadarshini Rout, Snigdharani Panda, Liji Panda
Homepreneurs are independent and empowered by different tools, techniques and online platforms. In this paper researcherstry to study about the concept of Homepreneur and analyse the effect of digital transformation on them. As we know Indian Government continuously motivates people to start their ventures...
Proceedings Article

Psychological, Sociocultural, and Biological Elucidations for Gender Gap in STEM Education: A Call for Translation of Research into Evidence-Based Interventions

Ashraf Alam
Despite recent progress in narrowing gender gap in enrolment in math courses and relative achievements therein, girls and women still remain underrepresented when it comes to formal education in math-intensive academic fields such as engineering, mathematics, technology, and science, often referred to...
Proceedings Article

Classification of Juvenile Delinquency Using Bayesian Network Learning: A Comparative Analysis

Abhinash Jenasamanta, Subrajeet Mohapatra
The practice of engaging in offensive behavior on a frequent basis by a teenager is referred to as juvenile delinquency. Data mining and machine learning have been very effective techniques for a long time, allowing for efficient and accurate prediction in a variety of real-world applications. These...
Proceedings Article

Sustainable Digital Governance vis-à-vis Employees’ Perspective: Empirical Evidences from Indian Higher Education

Sanket Vij, Priya Vij
The present study comparatively analyzes digital governance services of Indian Higher Education Institutions (HEIs) from employees’ perspective. Digital governance services of five prominent Indian HEIs established by central and state governments were analyzed empirically from employees’ (back and front...
Proceedings Article

Achieving Financial Sustainability Through Digitalization of the Indian Power Sector: Analysis of Post UDAY Performance of Rajasthan Distribution Companies

Namrata Bhardwaj, Dipti Sharma
Indian power sector is the spine of our economy. However, it is running into continuous losses over the years despite numerous reforms introduced to attain financial sustainability. In 2015 a new financial rescue scheme was implemented specifically to reduce losses of distribution companies (Discoms)...
Proceedings Article

Digital Society Artificial Intelligence in Health Care: Issues of Legal Ethical and Economical Sustainability

Kyvalya Garikapati, Khushi Shaw, Ankita Shaw, Anuradha Yarlagadda
Artificial Intelligence (AI) being the most transformative technology of 21st Century has paved new frontiers in every field. One of the early candidates to be revolutionized was Health Care. The implementation of AI has an immense promise to improve the health outcomes in a resource-constrained setting...
Proceedings Article

Attitudinal Changes Due to Unanticipated Transition to Remote Work

Jeyalakshmi R, S. Sivarajeswari, V. Selvalakshmi
Human Resource management is a herculean task during the world-wide lock down due to the pandemic covid-19. Remote work, though having its own merits, may not be suitable to everyone. This study is aimed at identifying the major factors influencing work from home. This study is also aimed at analysing...
Proceedings Article

Factors Influencing Customers Loyalty Towards Electronic Commerce

Pankaj Misra, Anjana Pandey
Long term growth of any firm is depends upon profitability. Customer retention and customer loyalty is very important for growth of any firm. The objective of this paper is to identify the factors which influence the customer’s loyalty towards business to customer (B2C) electronic commerce (E-Commerce)...
Proceedings Article

Techno-Stress in Online Education - An Emperical Study

Pratikhya Priyadarshini, Amarendra Pattnaik
Novel corona virus has impacted human life enormously. The fight against the pandemic will be long and sustained. WHO has rightly advised all countries to ensure social distancing to keep the virus at bay. In India, Governments both at the centre and the states, have been enforcing social distancing...
Proceedings Article

Critical Analysis of the Influence of Organizational Citizenship Behavior on Turnover Intentions of Generation Y Employees in it Firms in India

Renu Jahagirdar, Swati Bankar
Purpose- This research study has sought to assess the importance of organizational citizenship behavior to enhance the retention rate of the Generation Y employees of the Indian IT firm. The research study has provided a holistic viewpoint regarding the way the implementation of OCB can assist an IT...
Proceedings Article

Barriers and Role of Higher Educational Institutes in Students’ Mental Well-being: A Critical Analysis

Shruti Agrawal, Nidhi Sharma
The concept of mental well-being includes all other perspectives like social, emotional, and psychological mental well-being. Rational mental well-being means the process that can think, feel, and react in various circumstances as per one’s decision. Many mental disorders manifest themselves in the age...