Proceedings of the 2nd International Conference on Sustainability and Equity (ICSE-2021)

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Unleashing the Potential of Artificial Intelligence (AI) in Customer Journey of Cognitive Marketing and Consciousness Intention in E-Commerce Websites

Authors
Durga Madhab Mahapatra1, Soumendra Kumar Patra2, Sukanta Kumar Baral3, *
1Lecurer, PG Department of Commerce, FM Autonomous College, Balasore, Odisha, India
2Sr. Assistant Professor, Department of Business Administration, Ravenshaw University, Cuttack, Odisha, India
3*Professor, Department of Commerce, Faculty of Commerce & Management, Indira Gandhi National Tribal University (A Central University), Amarkantak, Madhya Pradesh, India
*Corresponding author E-mail: drskbinfo@gmail.com
Corresponding Author
Sukanta Kumar Baral
Available Online 18 January 2022.
DOI
10.2991/ahsseh.k.220105.006How to use a DOI?
Keywords
E-Commerce; Artificial Intelligence; Consciousness; Cognitive Marketing
Abstract

Serendipitously, digital innovations have entered the entire ICT basket, which includes computers, tablets, and mobile phones. Instead of using physical networks, wireless and Wi-Fi networking is seen to represent a new generation of technology. Technology is an enabler, which can be used to customise and personalised customer choice in terms of consciousness and intention to purchase by rich texts about product, new interactive images, interactive videos, good audios, sites. Through cognitive and affective indentations to purchase in the E-Commerce websites. Technology is the tomorrow’s new dawn. Also, change is inevitable and desirable. Change in fact has been forced upon us to adopt new technology. Artificial Intelligence (AI) is one among them, which has been created by humans to think and react like one of us but with a more accurate performance. This paper is focussed to understand how far Artificial Intelligence makes it successful in behaviour of the customer’s consciousness intention to purchase and customer journey in cognitive marketing. The study mainly focuses on customers of twin city of Odisha. The results of the study showed that AI and Customer Experience have a positive, meaningful relationship.

Copyright
© 2022 The Authors. Published by Atlantis Press International B.V.
Open Access
This is an open access article under the CC BY-NC license.

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Volume Title
Proceedings of the 2nd International Conference on Sustainability and Equity (ICSE-2021)
Series
Atlantis Highlights in Social Sciences, Education and Humanities
Publication Date
18 January 2022
ISBN
10.2991/ahsseh.k.220105.006
ISSN
2667-128X
DOI
10.2991/ahsseh.k.220105.006How to use a DOI?
Copyright
© 2022 The Authors. Published by Atlantis Press International B.V.
Open Access
This is an open access article under the CC BY-NC license.

Cite this article

risenwbib
TY  - CONF
AU  - Durga Madhab Mahapatra
AU  - Soumendra Kumar Patra
AU  - Sukanta Kumar Baral
PY  - 2022
DA  - 2022/01/18
TI  - Unleashing the Potential of Artificial Intelligence (AI) in Customer Journey of Cognitive Marketing and Consciousness Intention in E-Commerce Websites
BT  - Proceedings of the 2nd International Conference on Sustainability and Equity (ICSE-2021)
PB  - Atlantis Press
SP  - 44
EP  - 51
SN  - 2667-128X
UR  - https://doi.org/10.2991/ahsseh.k.220105.006
DO  - 10.2991/ahsseh.k.220105.006
ID  - Mahapatra2022
ER  -