Critical Analysis of the Influence of Organizational Citizenship Behavior on Turnover Intentions of Generation Y Employees in it Firms in India

DOI

10.2991/ahsseh.k.220105.020How to use a DOI?

Keywords

Generation Y; Indian IT sector; Organizations; Employees; Maslow’s hierarchy of needs; employment; retention

Abstract

Purpose- This research study has sought to assess the importance of organizational citizenship behavior to enhance the retention rate of the Generation Y employees of the Indian IT firm. The research study has provided a holistic viewpoint regarding the way the implementation of OCB can assist an IT firm to motivate their employees to provide their maximum efficiency towards the success of an organization. In addition, the research study has also demonstrated the characteristics of Gen Y IT professionals as well as the connection among OCB and GEN Y IT professionals.

Design/methodology/approach- This study has collected all the data from the conduction of primary quantitative data collection method which has assisted the researcher to gather the essential data from the responses from the GEN Y IT professionals. In addition, the inclusion of random sampling technique and measurement technique has assisted the researcher to conduct the research in a succinct way. However, 100 employees have been selected from Indian IT background, which has aided the researcher to gain factual data regarding the purpose of this research study.

Findings- Though analyzing the result the researcher has gained several beneficial factors that can reduce the intention of turnover of the GEN Y IT professionals. Furthermore, the result of this research study has supported the researcher to measure the organizational strategies that may reduce the employee turnover ratio of an organization.

Research limitations/implications- Due to the pandemic situation of covid-19 situation, face-to-face interviews are not taken and there is also a lack of secondary resources.

Copyright

© 2022 The Authors. Published by Atlantis Press International B.V.

Open Access

This is an open access article under the CC BY-NC license.

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TY  - CONF
AU  - Renu Jahagirdar
AU  - Swati Bankar
PY  - 2022
DA  - 2022/01/18
TI  - Critical Analysis of the Influence of Organizational Citizenship Behavior on Turnover Intentions of Generation Y Employees in it Firms in India
BT  - Proceedings of the 2nd International Conference on Sustainability and Equity (ICSE-2021)
PB  - Atlantis Press
SP  - 162
EP  - 172
SN  - 2667-128X
UR  - https://doi.org/10.2991/ahsseh.k.220105.020
DO  - 10.2991/ahsseh.k.220105.020
ID  - Jahagirdar2022
ER  -