Proceedings of the 3rd International Conference on Social, Economic, and Academic Leadership (ICSEAL 2019)

Deconstruction of a figure of the leader in the cluster world

Authors
Irina Khmyrova-Pruel, Boris Sokolov, Nikita Nogovitsyn
Corresponding Author
Irina Khmyrova-Pruel
Available Online May 2019.
DOI
https://doi.org/10.2991/icseal-19.2019.3How to use a DOI?
Keywords
Leadership, postmodernity, advertising, media, masses
Abstract

The modern world and people’s consciousness in this world are changing rapidly. Therefore, the former status of the leader as a phenomenon of the "mediator" of the main lines of force of culture is transformed. The main trend of postmodernity can be defined as a global clustering of reality. It consists in the predominance of the virtual medial environment and the lack of “classical reality”. The leader’s figure in this situation must also be deconstructed. The world built by clustering processes is a world of uniform formation and existence, where the logic of the digital binary code space dominates, where goals and meanings are also unified, where the symbolic national world is constantly destructed, with subsequent unifying conversion. In this situation, the status and figure of the leader also undergoes transformation when the leader more and more performs the functions of unification. Personal and psychological impact is reduced, while the "psychology of the masses", advertising and mass media increase in its influence. The leader of modernity is essentially the “instrument” of mass. This paper focuses on the issue of the deconstruction of a figure of the leader in the modern, over-complex, cluster world. The paper contemplates on the role of the leader as well as the tasks and accomplishments the leader should undertake.

Copyright
© 2019, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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Volume Title
Proceedings of the 3rd International Conference on Social, Economic, and Academic Leadership (ICSEAL 2019)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
May 2019
ISBN
978-94-6252-729-4
ISSN
2352-5398
DOI
https://doi.org/10.2991/icseal-19.2019.3How to use a DOI?
Copyright
© 2019, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Cite this article

TY  - CONF
AU  - Irina Khmyrova-Pruel
AU  - Boris Sokolov
AU  - Nikita Nogovitsyn
PY  - 2019/05
DA  - 2019/05
TI  - Deconstruction of a figure of the leader in the cluster world
BT  - Proceedings of the 3rd International Conference on Social, Economic, and Academic Leadership (ICSEAL 2019)
PB  - Atlantis Press
SP  - 12
EP  - 17
SN  - 2352-5398
UR  - https://doi.org/10.2991/icseal-19.2019.3
DO  - https://doi.org/10.2991/icseal-19.2019.3
ID  - Khmyrova-Pruel2019/05
ER  -