Improvements in the methodology of identifying the leading cinematography companies
- DOI
- 10.2991/icseal-19.2019.13How to use a DOI?
- Keywords
- Cinematography, state support, film industry, leadership,
- Abstract
State support is currently playing a key role in the production and distribution of commercial films in Russian Federation. Consequently, this support creates certain economic dependence of film production on the state and this dependence keeps growing. The protectionist model of state support that had emerged lately is already constraining growth of the domestic cinematography, not allowing it to develop independently, according to the market rules. At the same time, government not only does not derive revenue of film distribution (even being, in fact, the major movie producer), but often does not even return its investment. One of the mechanisms of state support in Russia is the subsidizing (refundable and non-refundable) for the leading cinematography companies by the Cinema Fund which represents the economic agent of the Ministry of Culture. Selection criteria for leading companies include attendance, television rating level, awards received by company’s films, period of operation of a company, and the quantity of released films (amount of copies that is taken into account). Our paper analyzes the methodology that the Cinema Fund uses to compile this rating of the leading cinematography companies in terms of selection criteria and features of assessing. Our results demonstrate that the current methodology does not enable the actual leaders of the cinema market to be identified. In addition, the priorities in weighting assigned to criteria are unfounded. Moreover, present methodology does not allow considering the data for modern channels of distribution the audio-visual products. In addition, the methodology is also discriminatory against new companies. The paper provides some recommendations for changing the methodology and clarifies the selection criteria.
- Copyright
- © 2019, the Authors. Published by Atlantis Press.
- Open Access
- This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).
Cite this article
TY - CONF AU - Marina Ivanova AU - Tatiana Rtisheva PY - 2019/05 DA - 2019/05 TI - Improvements in the methodology of identifying the leading cinematography companies BT - Proceedings of the 3rd International Conference on Social, Economic, and Academic Leadership (ICSEAL 2019) PB - Atlantis Press SP - 68 EP - 73 SN - 2352-5398 UR - https://doi.org/10.2991/icseal-19.2019.13 DO - 10.2991/icseal-19.2019.13 ID - Ivanova2019/05 ER -