Proceedings of the International Conference on Social, Economics, Business, and Education (ICSEBE 2021)

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Green Economy for Degenerative Society

Authors
Mohammad Imam Sufiyanto1, *, Euis Amilia2, Diana Puspitasari3, Abditama Srifitriani4, Resista Vikaliana5, Lilla Puji Lestari6
1IAIN Madura, Indonesia
2Banten Jaya University Serang, Indonesia
3Dian NuswantoroUniversity, Indonesia
4Universitas Prof Dr Hazairin SH, Indonesia
5Institut Ilmu Sosial dan Manajemen Stiami, Indonesia
6University Maarif Hasyim Latif Sidoarjo, Indonesia
*Corresponding author. Email: bersamabiologi@gmail.com
Corresponding Author
Mohammad Imam Sufiyanto
Available Online 24 January 2022.
DOI
10.2991/aebmr.k.220107.013How to use a DOI?
Keywords
green economic; degenerative; society
Abstract

The green economy will be a determining factor in the challenges of the society era. The development of green economy products is needed in responding to the challenges of the society era. This study aims to determine the challenges and constraints of marketing green economy products that are starting to decline and are needed by degenerative communities as food staples. The research approach with the marketing mix carried out in this study recommends that marketing through digital platforms needs to be done to increase the market share of green economy products. Optimization of this digital marketing program is expected to expand market share and strengthen the positioning of green economy products. Products in the green economy sector are very environmentally friendly, but it is very expensive the development of its products, it is necessary to innovate in the marketing sector, product design, and nutritional content as well as raw materials with minimal use of chemicals, to increase people’s purchasing power and become the hope for degenerative communities to consume products in the economic sector green. This research is still far from perfect because it requires innovation in the development of the marketing sector and economic products.

Copyright
© 2022 The Authors. Published by Atlantis Press International B.V.
Open Access
This is an open access article under the CC BY-NC license.

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Volume Title
Proceedings of the International Conference on Social, Economics, Business, and Education (ICSEBE 2021)
Series
Advances in Economics, Business and Management Research
Publication Date
24 January 2022
ISBN
978-94-6239-521-3
ISSN
2352-5428
DOI
10.2991/aebmr.k.220107.013How to use a DOI?
Copyright
© 2022 The Authors. Published by Atlantis Press International B.V.
Open Access
This is an open access article under the CC BY-NC license.

Cite this article

risenwbib
TY  - CONF
AU  - Mohammad Imam Sufiyanto
AU  - Euis Amilia
AU  - Diana Puspitasari
AU  - Abditama Srifitriani
AU  - Resista Vikaliana
AU  - Lilla Puji Lestari
PY  - 2022
DA  - 2022/01/24
TI  - Green Economy for Degenerative Society
BT  - Proceedings of the International Conference on Social, Economics, Business, and Education (ICSEBE 2021)
PB  - Atlantis Press
SP  - 63
EP  - 68
SN  - 2352-5428
UR  - https://doi.org/10.2991/aebmr.k.220107.013
DO  - 10.2991/aebmr.k.220107.013
ID  - Sufiyanto2022
ER  -