A Study of Marketing Communication in Improving the Ability of MSMEs to Survive in the COVID-19 Pandemic: Digital Literacy Perspective
- 10.2991/aebmr.k.220107.039How to use a DOI?
- marketing communications; MSMEs; digital literacy
This study, namely the impact of the COVID-19 outbreak on MSMEs was examined in a qualitative way, while the purpose of this study was to be able to explain how the phenomenon occurred, namely to examine it more deeply using qualitative methods. The impact of the spread of the entire COVID-19 outbreak, especially in the MSME sector in Indonesia, where a drastic decline will have an impact on the MSME economy. This has resulted in the closure of the MSME business and there are still a few MSME actors who are trying to survive in an environment like this. In general, consumers will get goods or services that will approach a need. This study activity is expected to provide benefits and is also expected to provide sustainable output for them, especially in terms of how to manage MSMEs in the midst of the Covid-19 Pandemic. So that business continuity is maintained in the midst of the COVID-19 pandemic so that MSMEs can continue their business.
- © 2022 The Authors. Published by Atlantis Press International B.V.
- Open Access
- This is an open access article under the CC BY-NC license.
Cite this article
TY - CONF AU - Muh. Yahya AU - Elpisah AU - Muh. Fahreza AU - Zulfaida PY - 2022 DA - 2022/01/24 TI - A Study of Marketing Communication in Improving the Ability of MSMEs to Survive in the COVID-19 Pandemic: Digital Literacy Perspective BT - Proceedings of the International Conference on Social, Economics, Business, and Education (ICSEBE 2021) PB - Atlantis Press SP - 206 EP - 209 SN - 2352-5428 UR - https://doi.org/10.2991/aebmr.k.220107.039 DO - 10.2991/aebmr.k.220107.039 ID - Yahya2022 ER -