2nd International Conference On Systems Engineering and Modeling (ICSEM-13)

Research on Prediction Model of the Impact of New Telecom Services Tariff Based on the Customer Choice Behavior

Authors
Xin-kuang Jiang, Xu Chen
Corresponding Author
Xin-kuang Jiang
Available Online April 2013.
DOI
https://doi.org/10.2991/icsem.2013.215How to use a DOI?
Keywords
telecom services tariff, utility of service packages, customer choice behavior, MNL
Abstract
This paper studies the impact of new telecom services tariff on the customers inside (customers who have ever chosen the original telecom service packages) and the revenue variation from the perspective of utility and customer choice behavior. On the basis of the quantification of telecom services tariff, a measurement model is built through multi-nominal logit(MNL) choice rule to predict the impact. Important indicators such as utility of service packages, transfer probability of the customers inside and expected change of revenue are obtained, which are useful for market orientation, revenue prediction and optimization management of the new telecom services tariff.
Open Access
This is an open access article distributed under the CC BY-NC license.

Download article (PDF)

Proceedings
2nd International Conference On Systems Engineering and Modeling (ICSEM-13)
Part of series
Advances in Intelligent Systems Research
Publication Date
April 2013
ISBN
978-94-91216-42-8
DOI
https://doi.org/10.2991/icsem.2013.215How to use a DOI?
Open Access
This is an open access article distributed under the CC BY-NC license.

Cite this article

TY  - CONF
AU  - Xin-kuang Jiang
AU  - Xu Chen
PY  - 2013/04
DA  - 2013/04
TI  - Research on Prediction Model of the Impact of New Telecom Services Tariff Based on the Customer Choice Behavior
BT  - 2nd International Conference On Systems Engineering and Modeling (ICSEM-13)
PB  - Atlantis Press
UR  - https://doi.org/10.2991/icsem.2013.215
DO  - https://doi.org/10.2991/icsem.2013.215
ID  - Jiang2013/04
ER  -