Research on Prediction Model of the Impact of New Telecom Services Tariff Based on the Customer Choice Behavior
- Xin-kuang Jiang, Xu Chen
- Corresponding Author
- Xin-kuang Jiang
Available Online April 2013.
- https://doi.org/10.2991/icsem.2013.215How to use a DOI?
- telecom services tariff, utility of service packages, customer choice behavior, MNL
- This paper studies the impact of new telecom services tariff on the customers inside (customers who have ever chosen the original telecom service packages) and the revenue variation from the perspective of utility and customer choice behavior. On the basis of the quantification of telecom services tariff, a measurement model is built through multi-nominal logit(MNL) choice rule to predict the impact. Important indicators such as utility of service packages, transfer probability of the customers inside and expected change of revenue are obtained, which are useful for market orientation, revenue prediction and optimization management of the new telecom services tariff.
- Open Access
- This is an open access article distributed under the CC BY-NC license.
Cite this article
TY - CONF AU - Xin-kuang Jiang AU - Xu Chen PY - 2013/04 DA - 2013/04 TI - Research on Prediction Model of the Impact of New Telecom Services Tariff Based on the Customer Choice Behavior BT - 2nd International Conference On Systems Engineering and Modeling (ICSEM-13) PB - Atlantis Press SN - 1951-6851 UR - https://doi.org/10.2991/icsem.2013.215 DO - https://doi.org/10.2991/icsem.2013.215 ID - Jiang2013/04 ER -