Proceedings of the 2nd International Conference on Social Knowledge Sciences and Education (ICSKSE 2022)

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Social Media and Participatory Culture: Audience Participation and Its Contribution to Determining Video Blog Content on YouTube

Authors
Ananda Dwitha Yuniar1, *, Darin Rania Balqis2
1Universitas Negeri Malang, Malang, Indonesia
2Universitas Gadjah Mada, Yogyakarta, Indonesia
*Corresponding author. Email: ananda.dwitha.fis@um.ac.id
Corresponding Author
Ananda Dwitha Yuniar
Available Online 26 December 2022.
DOI
10.2991/978-2-494069-63-3_10How to use a DOI?
Abstract

Before YouTube became the most widely used social media platform in Indonesia as it is today (We Are Social & Hootsuite, 2021), people were quite satisfied with the presence of television, newspapers, and radio, as a medium for their information consumption. At that time, the communication that existed tended to be one-way, where the audience was more passive; only as listeners, consumers, recipients, or targets (McQuail, 1997). However, the emergence of the convergence era has transformed the audience role, which at first was only become the target and recipient of messages, then turned into message seekers to media users (Zhao, 2019). This is inseparable from the characteristics brought by the internet, as one of the driving factors for convergence. According to Poole & Jackson (1993), communication through the internet adapts the characteristics of face-to-face communication as well as mass media communication. The internet has also formed a multidirectional pattern, where the audience has broad opportunities to become content producers as well as consumers (prosumers).

Copyright
© 2022 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the 2nd International Conference on Social Knowledge Sciences and Education (ICSKSE 2022)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
26 December 2022
ISBN
10.2991/978-2-494069-63-3_10
ISSN
2352-5398
DOI
10.2991/978-2-494069-63-3_10How to use a DOI?
Copyright
© 2022 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Ananda Dwitha Yuniar
AU  - Darin Rania Balqis
PY  - 2022
DA  - 2022/12/26
TI  - Social Media and Participatory Culture: Audience Participation and Its Contribution to Determining Video Blog Content on YouTube
BT  - Proceedings of the 2nd International Conference on Social Knowledge Sciences and Education (ICSKSE 2022)
PB  - Atlantis Press
SP  - 90
EP  - 101
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-494069-63-3_10
DO  - 10.2991/978-2-494069-63-3_10
ID  - Yuniar2022
ER  -