Research on business model innovation path

DOI

10.2991/icsma-16.2016.12How to use a DOI?

Keywords

business model; innovation path; marketing model; profit model

Abstract

Business model innovation is helpful for enterprises to gain competitive advantage, to create long-term economic profit, more and more enterprise management experts and scholars began to pay attention to and study business model innovation. How can we achieve the business model innovation, and ultimately achieve the growth of enterprise economic benefits? This paper from three aspects of commercial positioning, marketing model and profit model, discusses the innovation path of business model.

Copyright

© 2016, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Ying Meng
AU  - Xiaoyan Lai
PY  - 2016/12
DA  - 2016/12
TI  - Research on business model innovation path
BT  - Proceedings of the 2016 4th International Conference on Sensors, Mechatronics and Automation (ICSMA 2016)
PB  - Atlantis Press
SP  - 57
EP  - 60
SN  - 1951-6851
UR  - https://doi.org/10.2991/icsma-16.2016.12
DO  - 10.2991/icsma-16.2016.12
ID  - Meng2016/12
ER  -