Historical track of the development of media technologies and the evolution of advertising forms

DOI

10.2991/icsmim-15.2016.88How to use a DOI?

Keywords

media technologies advertising forms evolution.

Abstract

Human beings’ media technologies has experienced a development course from junior level to senior one. Advertising, as a service industry in the tertiary industry, is the directest and most sensitive to the development ang changes of media technologies in the courses of production and communication. By teasing out the history of the development of global advertising civilization, this paper clearly indicated the dependency and evolution relation between technological motivations and advertising civilization. From the point of the long river of history development, the advertising morphological evolution is a history for human beings to constantly create and use new media technologies in life, production and communication. Along the history context of media’s emergence and development, so far well documented human’s advertising evolution and spread is not a process for one mediun to replace another but an interative process for gradual changes.

Copyright

© 2016, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Na Su
AU  - Lingling- Luo
PY  - 2016/01
DA  - 2016/01
TI  - Historical track of the development of media technologies and the evolution of advertising forms
BT  - Proceedings of the 2015 4th International Conference on Sensors, Measurement and Intelligent Materials
PB  - Atlantis Press
SP  - 474
EP  - 479
SN  - 2352-538X
UR  - https://doi.org/10.2991/icsmim-15.2016.88
DO  - 10.2991/icsmim-15.2016.88
ID  - Su2016/01
ER  -