Research and Application Progress of Social Media in China's Tourism

DOI

10.2991/icsnce-16.2016.105How to use a DOI?

Keywords

Social media; Tourism destination; Marketing;Literature review

Abstract

The use of social media by modern tourists is increasing, especially in the aspect of information searching and decision-making about tourist destination. The tourist destination area carries on the traveling marketing and the visitor interaction by using the social media to promote the destination and propagate the traveling products. In this paper, it collects the literature related to social media in China's tourism study, generalizes and comments the research status of social media in China's tourism, summarizes the research achievements of Chinese scholars, and provides some personal views on the future direction of research. The study shows that social media research in tourism is still in its infancy in China. In the future, we should have a more comprehensive understanding and in-depth research on social media, so that it can be used in tourism management and marketing activities, and then generates profound influence on the entire tourism industry.

Copyright

© 2016, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Chunyan Wang
PY  - 2016/07
DA  - 2016/07
TI  - Research and Application Progress of Social Media in China's Tourism
BT  - Proceedings of the 2016 International Conference on Sensor Network and Computer Engineering
PB  - Atlantis Press
SP  - 538
EP  - 542
SN  - 2352-5401
UR  - https://doi.org/10.2991/icsnce-16.2016.105
DO  - 10.2991/icsnce-16.2016.105
ID  - Wang2016/07
ER  -