Da'watainment and Commercial Display in Live Program Damai Indonesiaku
- 10.2991/icsps-17.2018.19How to use a DOI?
- Islamic preacher, da'watainment, product sales, market
This article deals with commercial orientations that have emerged in the so-called "da'watainment" broadcasted on television. It has been accepted that the mainstream media such as television plays a pivotal role in mainstreaming public opinion. In this study, therefore, we state that a da'watainment producer predominantly determines the agenda setting in the ways in which the audiences would regard two broadcasted displays, i.e. a da'wa content and commercial displays, as having the same important values. What the preacher displays during their performance is greatly under the producer setting and is to be socially and commercially acceptable. In our participatory research in Live Program Damai Indonesiaku (DI), we find that both a dakwah content and a product sale indicate a mutual relationship in the ways in which the broadcasted program reflects a contestation between a commercial-oriented media and selected preachers to speak for Islam. The media is the field where religious authority has been challenged in the way that an Islamic preacher is increasingly bound to conform with the market logic. In short, the DI program has been equally shared as the religious gathering and at the same time market for product sales.
- © 2018, the Authors. Published by Atlantis Press.
- Open Access
- This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).
Cite this article
TY - CONF AU - Yusron Razak AU - Ilham Mundzir AU - Izza Rohman AU - Ervan Nurtawab PY - 2017/11 DA - 2017/11 TI - Da'watainment and Commercial Display in Live Program Damai Indonesiaku BT - Proceedings of the Third International Conference on Social and Political Sciences (ICSPS 2017) PB - Atlantis Press SP - 84 EP - 93 SN - 2352-5398 UR - https://doi.org/10.2991/icsps-17.2018.19 DO - 10.2991/icsps-17.2018.19 ID - Razak2017/11 ER -