Proceedings of the Third International Conference on Social and Political Sciences (ICSPS 2017)

Da'watainment and Commercial Display in Live Program Damai Indonesiaku

Authors
Yusron Razak, Ilham Mundzir, Izza Rohman, Ervan Nurtawab
Corresponding Author
Yusron Razak
Available Online November 2017.
DOI
https://doi.org/10.2991/icsps-17.2018.19How to use a DOI?
Keywords
Islamic preacher, da'watainment, product sales, market
Abstract
This article deals with commercial orientations that have emerged in the so-called "da'watainment" broadcasted on television. It has been accepted that the mainstream media such as television plays a pivotal role in mainstreaming public opinion. In this study, therefore, we state that a da'watainment producer predominantly determines the agenda setting in the ways in which the audiences would regard two broadcasted displays, i.e. a da'wa content and commercial displays, as having the same important values. What the preacher displays during their performance is greatly under the producer setting and is to be socially and commercially acceptable. In our participatory research in Live Program Damai Indonesiaku (DI), we find that both a dakwah content and a product sale indicate a mutual relationship in the ways in which the broadcasted program reflects a contestation between a commercial-oriented media and selected preachers to speak for Islam. The media is the field where religious authority has been challenged in the way that an Islamic preacher is increasingly bound to conform with the market logic. In short, the DI program has been equally shared as the religious gathering and at the same time market for product sales.
Open Access
This is an open access article distributed under the CC BY-NC license.

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Proceedings
Third International Conference on Social and Political Sciences (ICSPS 2017)
Part of series
Advances in Social Science, Education and Humanities Research
Publication Date
November 2017
ISBN
978-94-6252-467-5
ISSN
2352-5398
DOI
https://doi.org/10.2991/icsps-17.2018.19How to use a DOI?
Open Access
This is an open access article distributed under the CC BY-NC license.

Cite this article

TY  - CONF
AU  - Yusron Razak
AU  - Ilham Mundzir
AU  - Izza Rohman
AU  - Ervan Nurtawab
PY  - 2017/11
DA  - 2017/11
TI  - Da'watainment and Commercial Display in Live Program Damai Indonesiaku
BT  - Third International Conference on Social and Political Sciences (ICSPS 2017)
PB  - Atlantis Press
SP  - 84
EP  - 93
SN  - 2352-5398
UR  - https://doi.org/10.2991/icsps-17.2018.19
DO  - https://doi.org/10.2991/icsps-17.2018.19
ID  - Razak2017/11
ER  -