Consumption and Nationalism of Indonesia: Between Culture and Economy
- 10.2991/icsps-17.2018.45How to use a DOI?
- consumption, culture, economic, identity, nationalism
By consuming domestic products, nationalism reflects in opportunities for locals to compete with globals. This logic may suit to economic perspective, but not to socio-cultural view. The problem is attaching nationalism to consumption. People are persuaded to consume domestic goods more often, only to be perceived as better nationalists. In national-economic frame, various markets have been driven to "nationalistic consumption" which pushes people to consumerism. Nationalism which at first indicates 'devotion to own nation's values' has been reduced into 'consuming Indonesian products' as seen in shifted jargon from 'Aku Cinta Indonesia' to 'Aku Cinta Produk Indonesia'. In national-cultural frame, nationalism as identity value is sold for consumption enhancement and consumerism promotion. Nationalism is no longer considered as ideal values of culture, identity, or heroic devotions, but measured from marketing strategy of consumed domestic commodities. This paper would like to examine the problem of nationalism among today's consumptions. Qualitative method is used to show how consumption has come towards nationalism. In conclusion, nationalism is attached to consumerism today. As economic perspectives expand, nationalism follows since to consume today also means to participate more in nationalism.
- © 2018, the Authors. Published by Atlantis Press.
- Open Access
- This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).
Cite this article
TY - CONF AU - Pradipto Bhagaskoro AU - Rommel Utungga Pasopati AU - Mr Syarifuddin PY - 2017/11 DA - 2017/11 TI - Consumption and Nationalism of Indonesia: Between Culture and Economy BT - Proceedings of the Third International Conference on Social and Political Sciences (ICSPS 2017) PB - Atlantis Press SP - 211 EP - 213 SN - 2352-5398 UR - https://doi.org/10.2991/icsps-17.2018.45 DO - 10.2991/icsps-17.2018.45 ID - Bhagaskoro2017/11 ER -