Java Language in Dutch Indies Advertisement 1930 - 1939
- DOI
- 10.2991/assehr.k.201014.077How to use a DOI?
- Keywords
- Advertisements, Javanese Society, Javanese Language, Stratification of The Community
- Abstract
The history of advertising in Indonesia especially during the Dutch East Indies around 1930-1939 was a period of economic development in the Dutch East Indies after the world economic recession. One of the regions that enjoys the economic development is Java. The current Javanese population is the main target of these advertising products so that the Dutch colonialists tried to “influence” and “grip” the Javanese society’s consumptive patterns by using Javanese-language advertisements so that they could become the object of market for company products controlled by the Dutch East Indies and parties other foreigners. It is more unique that some advertisements use Javanese for middle to upper class Javanese people so that certain advertisements also describe community stratification. This paper uses the heuristic method in the form of collecting data in the form of both primary and written documents in the form of original or secondary documents in the form of data that has been processed by other authors so that this research is a qualitative descriptive study. besides the historical approach, a sociological approach is also used in analysing advertisements at that time.
- Copyright
- © 2020, the Authors. Published by Atlantis Press.
- Open Access
- This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).
Cite this article
TY - CONF AU - Thomas Nugroho Aji AU - Arief Sudrajat AU - Artomo AU - Sri Mastuti Purwaningsih PY - 2020 DA - 2020/10/15 TI - Java Language in Dutch Indies Advertisement 1930 - 1939 BT - Proceedings of the 3rd International Conference on Social Sciences (ICSS 2020) PB - Atlantis Press SP - 361 EP - 364 SN - 2352-5398 UR - https://doi.org/10.2991/assehr.k.201014.077 DO - 10.2991/assehr.k.201014.077 ID - Aji2020 ER -