The Rising of Postfeminism in Beauty Styling by Beauty Influencers in Indonesia

DOI

10.2991/assehr.k.201014.058How to use a DOI?

Keywords

Beauty influencer, cyberfeminism, postfeminism, virtual ethnomethodology

Abstract

This research examines manifestation of postfeminism in beauty styling by beauty influencers in Indonesia using cyberfeminism approach. Results indicate that beauty influencers utilize their body and beauty to work, work and share tips. Being beauty is a bargaining power for women. Women as subjects, with their awareness of making their body and beauty as economic capital and social capital to provide positive influence on fellow women by appearing on the digital arena, namely Instagram. This study showed women reconcile with their roles and status. Every woman has her own life experience that cannot be generalized. The implications of this research are expected to contribute information and enrich the repertoire of social science, especially sociology also for the development of research on women’s bodies, media, and beauty.

Copyright

© 2020, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Refti Handini Listyani
AU  - Diyah Utami
AU  - FX Sri Sadewo
AU  - Farid Pribadi
PY  - 2020
DA  - 2020/10/15
TI  - The Rising of Postfeminism in Beauty Styling by Beauty Influencers in Indonesia
BT  - Proceedings of the 3rd International Conference on Social Sciences (ICSS 2020)
PB  - Atlantis Press
SP  - 270
EP  - 275
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.201014.058
DO  - 10.2991/assehr.k.201014.058
ID  - Listyani2020
ER  -