Model Development Strategy Implementation Micro in Wajo in the Perspective of Public Policy

DOI

10.2991/assehr.k.211130.102How to use a DOI?

Keywords

Empowerment Strategy; Micro; Competitive; Services and Policies

Abstract

This study aimed to describe the profile of service and performance and implementation strategy for empowerment in improving the competitiveness of small businesses in Cooperatives and SME Wajo focused on sectors of industry and commerce. This study uses primary data and secondary data. The analytical method used is descriptive qualitative approach, identifying with regard to the various problems faced by SMEs, particularly micro-enterprises and analyzed using SWOT analysis. Furthermore, formulate a model of strategies to overcome them. The population of respondents includes all micro-businesses that have obtained assistance from the Department of Cooperatives and SMEs Wajo using purposive sampling method, Based on internal and external analysis, the results of this study indicate that the main strategy is the strategy of Growth, namely the Department of Cooperatives and SMEs Wajo harness the full power of SMEs in improving service and performance to maintain the quality, productivity, human resource development, marketing and technology entering this new era of global competition

Copyright

© 2021 The Authors. Published by Atlantis Press SARL.

Open Access

This is an open access article under the CC BY-NC license.

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TY  - CONF
AU  - Muhammad Guntur
AU  - Andi Cudai Nur
AU  - Aslinda
PY  - 2021
DA  - 2021/12/03
TI  - Model Development Strategy Implementation Micro in Wajo in the Perspective of Public Policy
BT  - Proceedings of the International Joined Conference on Social Science (ICSS 2021)
PB  - Atlantis Press
SP  - 565
EP  - 570
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.211130.102
DO  - 10.2991/assehr.k.211130.102
ID  - Guntur2021
ER  -