Proceedings of the International Joined Conference on Social Science (ICSS 2021)

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Consumerism of Japanese Popular Culture in the Cosplayer Lifestyle

(Sociological Studies on Cosplay Communities in Makassar City)

Authors
Firdaus W. Suhaeb1, *, Neti Anggraeni2, M. Rasyid Ridha, Supriadi Torro4
1Department of Sociology, Faculty of Social Science and Law, Universitas Negeri Makassar
2,4Department of Sociology education, Faculty of Social Science and Law, Universitas Negeri Makassar
3Department of History Education, Graduate School, Universitas Negeri Makassar
*Corresponding author.Email: firdaus.w.suhaeb@unm.ac.id
Corresponding Author
Firdaus W. Suhaeb
Available Online 3 December 2021.
DOI
10.2991/assehr.k.211130.111How to use a DOI?
Keywords
Consumerism; Lifestyle; Community; Popular Culture
Abstract

Excessive exposure of Japanese popular culture to cosplayers can erode the identity of the original culture and make them consumptive. This study aims to identify and analyze Japanese popular culture consumerism in the form of a cosplayer lifestyle in the Cosplay community in Makassar City. This research method uses a qualitative descriptive approach. The technique of selecting cosplayer informants was done by purposive sampling based on the established criteria. Data collection techniques were carried out through observation, interviews, and documentation. The data analysis technique used qualitative data analysis. The results of the study show that the need to look different from others and be the center of attention of others is a cosplayer in their daily lives, so that they become part of the Japanese pop culture lifestyle industry. This is in meeting the needs of their Japanese pop culture lifestyle, such as clothing and accessories, comics, amulet attributes and enjoyment of Japanese food. The high cost of goods and attributes of Cosplayers’ collections, both export and import quality, as well as the pleasure of Japanese cuisine, have made some of the Cosplayers live a hedonistic lifestyle regardless of the amount spent. However, for some Cosplayers who have creative and independent souls, to meet the needs of these expensive collectibles, they are anticipated to make their own. And sell it to Cosplayers who are members of several communities.

Copyright
© 2021 The Authors. Published by Atlantis Press SARL.
Open Access
This is an open access article under the CC BY-NC license.

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Volume Title
Proceedings of the International Joined Conference on Social Science (ICSS 2021)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
3 December 2021
ISBN
10.2991/assehr.k.211130.111
ISSN
2352-5398
DOI
10.2991/assehr.k.211130.111How to use a DOI?
Copyright
© 2021 The Authors. Published by Atlantis Press SARL.
Open Access
This is an open access article under the CC BY-NC license.

Cite this article

risenwbib
TY  - CONF
AU  - Firdaus W. Suhaeb
AU  - Neti Anggraeni
AU  - M. Rasyid Ridha
AU  - Supriadi Torro
PY  - 2021
DA  - 2021/12/03
TI  - Consumerism of Japanese Popular Culture in the Cosplayer Lifestyle
BT  - Proceedings of the International Joined Conference on Social Science (ICSS 2021)
PB  - Atlantis Press
SP  - 614
EP  - 618
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.211130.111
DO  - 10.2991/assehr.k.211130.111
ID  - Suhaeb2021
ER  -