Research on the Influence of R&D on Cosmetic Company in China’s Market

DOI

10.2991/aebmr.k.220405.157How to use a DOI?

Keywords

Hysteresis effect; R&D; Chinese cosmetic market

Abstract

This paper mainly studies the relationship between R&D investment, company revenue, and company value in the growth stage of Chinese cosmetics companies, and predicts the company’s future value with the DCF model. In the selected experimental samples, Chinese companies are all start-up and growing cosmetics companies, and the comparison samples are all world-renowned multinational cosmetics companies. Qualitative conclusions are drawn by comparing R&D investment and revenue data of different companies in different years. The final result is that, in the growth stage, the R&D investment of Chinese companies is positively correlated with revenue, while in the mature stage, the revenue has little relationship with R&D investment, but has a greater relationship with the external macro-environment. The significance of this paper is to provide Chinese cosmetics companies with suggestions on whether to increase research and development.

Copyright

© 2022 The Authors. Published by Atlantis Press International B.V.

Open Access

This is an open access article distributed under the CC BY-NC 4.0 license.

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TY  - CONF
AU  - Yiwei Cheng
PY  - 2022
DA  - 2022/04/29
TI  - Research on the Influence of R&D on Cosmetic Company in China’s Market
BT  - Proceedings of the 2022 7th International Conference on Social Sciences and Economic Development (ICSSED 2022)
PB  - Atlantis Press
SP  - 939
EP  - 949
SN  - 2352-5428
UR  - https://doi.org/10.2991/aebmr.k.220405.157
DO  - 10.2991/aebmr.k.220405.157
ID  - Cheng2022
ER  -