Strategy Analysis of the COVID-19’s Influence on Apple

Yifan Zhao; Zhekai Zhang

doi:10.2991/aebmr.k.220405.003

<Previous Article In Volume

Next Article In Volume>

Strategy Analysis of the COVID-19’s Influence on Apple

Authors

Yifan Zhao¹^{, †}^{, *}, Zhekai Zhang²^{, †}

¹Shattuck-St. Mary’s School, 1000 Shumway Ave. Faribault, MN 55021, America

²Mount Douglas Secondary School, Victoria, V8N 2M5, Canada

^†

These authors contributed equally

^*Corresponding author. Email: Jonathan.zhao@s-sm.org

Corresponding Author

Yifan Zhao

Available Online 29 April 2022.

DOI: 10.2991/aebmr.k.220405.003 How to use a DOI?
Keywords: COVID-19; Apple; PEST; Strategy
Abstract: Apple is one of the world’s largest technology companies, which specializes in developing, manufacturing and selling personal computers, servers, peripherals, computer software, online services and personal digital auxiliary devices.

Since January 2020, the COVID-19 outbreak has been spreading around the world, which had a huge impact on Apple’s operation. The device sales and production has been affected in countries, including China, Italy, South Korea, and United States. According to the spread of the epidemic, many areas have also begun to shut down and most shops have been forced to close. At the same time, the shrinking sales volume has also had an essential impact on Apple’s production. This study conducts the PEST analysis of Apple, and evaluates the effect of COVID-19 on this company. According to the actual situation, this paper analyzes Apple’s strategy and puts forward some reference suggestions.
Open Access: This is an open access article distributed under the CC BY-NC 4.0 license.

Download article (PDF)

<Previous Article In Volume

Next Article In Volume>

Volume Title: Proceedings of the 2022 7th International Conference on Social Sciences and Economic Development (ICSSED 2022)
Series: Advances in Economics, Business and Management Research
Publication Date: 29 April 2022
ISBN: 10.2991/aebmr.k.220405.003
ISSN: 2352-5428
DOI: 10.2991/aebmr.k.220405.003 How to use a DOI?
Open Access: This is an open access article distributed under the CC BY-NC 4.0 license.

Cite this article

ris enw bib

TY  - CONF
AU  - Yifan Zhao
AU  - Zhekai Zhang
PY  - 2022
DA  - 2022/04/29
TI  - Strategy Analysis of the COVID-19’s Influence on Apple
BT  - Proceedings of the 2022 7th International Conference on Social Sciences and Economic Development (ICSSED 2022)
PB  - Atlantis Press
SP  - 9
EP  - 13
SN  - 2352-5428
UR  - https://doi.org/10.2991/aebmr.k.220405.003
DO  - 10.2991/aebmr.k.220405.003
ID  - Zhao2022
ER  -

download .riscopy to clipboard