The Impact of Fashion Industry Due to Covid-19

DOI

10.2991/aebmr.k.220405.150How to use a DOI?

Keywords

Covid-19; fashion retailing; Customer; employees; Sustainability

Abstract

The research aims to synthesize the challenges the fashion retail industry is encountering since the onset of the COVID-19 pandemic. At first, the thesis implements a literature review methodology that has accumulated different information regarding sustainability in the fashion industry, issues relating to COVID-19, the financial crises that these retailing industries are facing, and finally the reactions, and shocks by different fashion companies and their consumers. The study will be based on cross-sectional research, whereby it uses qualitative, and quantitative research instruments. The study will involve the use of different employees and clients to fill up some questions that will aim to understand the effects of COVID-19 on both the seller’s side as well as that of the client. The gathered data will then be used to evaluate the performance of the fashion industry whereby it will be considered a dependent variable. In contrast, the well-being of the employees, brand protection, and customers will be independent variables. The results will show that the retailer’s performance is majorly based on its employees’ well-being and customer satisfaction.

The study will involve the use of different employees and clients to fill up some questions that will aim to understand the effects of COVID-19 on both the seller’s side as well as that of the client. The gathered data will then be used to evaluate the performance, in the fashion industry whereby it will be considered as dependent variable. In contrast, the well-being of the employees, brand protection, and customers will be the dependent variables. The results will show that the retailer’s performance is majorly based on its employees’ well-being and customer satisfaction.

Copyright

© 2022 The Authors. Published by Atlantis Press International B.V.

Open Access

This is an open access article distributed under the CC BY-NC 4.0 license.

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TY  - CONF
AU  - Jiawen Zhao
PY  - 2022
DA  - 2022/04/29
TI  - The Impact of Fashion Industry Due to Covid-19
BT  - Proceedings of the 2022 7th International Conference on Social Sciences and Economic Development (ICSSED 2022)
PB  - Atlantis Press
SP  - 890
EP  - 894
SN  - 2352-5428
UR  - https://doi.org/10.2991/aebmr.k.220405.150
DO  - 10.2991/aebmr.k.220405.150
ID  - Zhao2022
ER  -