Research on Customer Psychology— Taking Double Eleven as the Example

DOI

10.2991/aebmr.k.220405.106How to use a DOI?

Keywords

Double 11; Consumer psychology; Consumer behaviour; Alibaba

Abstract

With the development of Internet technology, consumer shopping habits have shifted from physical store shopping to online shopping. As an online shopping festival unique to China, Double 11 has become a cultural phenomenon. This report examines the relationship between the Double 11 shopping festival and consumer psychology by using qualitative analysis. Data used in the study will be obtained from the data statistics website Statista as well as annual reports. The results found that Alibaba-led e-commerce enterprises have achieved great success by catering to consumer psychology.

Copyright

© 2022 The Authors. Published by Atlantis Press International B.V.

Open Access

This is an open access article distributed under the CC BY-NC 4.0 license.

Download article (PDF)

TY  - CONF
AU  - Caixu Chen
PY  - 2022
DA  - 2022/04/29
TI  - Research on Customer Psychology— Taking Double Eleven as the Example
BT  - Proceedings of the 2022 7th International Conference on Social Sciences and Economic Development (ICSSED 2022)
PB  - Atlantis Press
SP  - 642
EP  - 648
SN  - 2352-5428
UR  - https://doi.org/10.2991/aebmr.k.220405.106
DO  - 10.2991/aebmr.k.220405.106
ID  - Chen2022
ER  -