E-commerce Platforms under Economics Research Focusing on Price Discrimination (B2C)

DOI

10.2991/aebmr.k.220405.092How to use a DOI?

Keywords

price discrimination; consumer preference; e-commerce; economics

Abstract

With the rapid development of the Internet, the online shopping behavior of customers is being strengthened, attracting the attention of merchants to the e-commerce platform. It also moves on in accordance with the willingness of consumers to pay to formulate personalized prices corresponding to different customers. In fact, price discrimination has existed for a long time and has been widely used in the business field. In today’s extremely developed e-commerce field, price discrimination will not only be widely used in business but also slowly become a new type of economic development in market behavior. This paper, through the study of economics, explores the economic behavior of e-commerce platforms and the current national policies that focus on e-commerce platforms to give the best price to different users with different welfares. Besides, the paper also emphasizes consumer preferences and willingness to pay according to consumer behavior. Although price discrimination has many advantages, it is also easy to cause a serious anti-competitive phenomenon in the market in some specific conditions. The paper finds that if the buyer gets to know the value of the goods from the public as well as other businesses’ average value, the buyer will automatically avoid the occurrence of price discrimination. However, the buyer who only cares about the intrinsic value of the goods is prone to being affected by other buyers’ intrinsic value assessments, which can lead to the wrong judgment of the product itself and then make them weak buyers. However, under the personalized price set by merchants, they can get more profits.

Copyright

© 2022 The Authors. Published by Atlantis Press International B.V.

Open Access

This is an open access article distributed under the CC BY-NC 4.0 license.

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TY  - CONF
AU  - Ke Gao
PY  - 2022
DA  - 2022/04/29
TI  - E-commerce Platforms under Economics Research Focusing on Price Discrimination (B2C)
BT  - Proceedings of the 2022 7th International Conference on Social Sciences and Economic Development (ICSSED 2022)
PB  - Atlantis Press
SP  - 558
EP  - 562
SN  - 2352-5428
UR  - https://doi.org/10.2991/aebmr.k.220405.092
DO  - 10.2991/aebmr.k.220405.092
ID  - Gao2022
ER  -