Analysis of Tesla’s Pricing Strategy in the Chinese Market

Zhongyi Chen; Xinyu Li; Xueyi Zhi

doi:10.2991/aebmr.k.220405.045

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Analysis of Tesla’s Pricing Strategy in the Chinese Market

Authors

Zhongyi Chen¹^{, †}, Xinyu Li²^{, †}, Xueyi Zhi³^{, *}^{, †}

¹Faculty of Hospitality and Tourism Management, Macau University of Science and Technology

²School of economics and management, Guangxi Normal University

³School of Business, Macau University of Science and Technology

^†

These authors contributed equally

^*Corresponding author. Email: 1809853gb011051@student.must.edu.mo

Corresponding Author

Xueyi Zhi

Available Online 29 April 2022.

DOI: 10.2991/aebmr.k.220405.045 How to use a DOI?
Keywords: Pricing Strategy; Skimming Pricing; Penetration Pricing; New Energy Vehicles
Abstract: As an emerging electric car brand, Tesla Motors is developing at a phenomenal pace, and its success model is worthy of deep consideration. By collecting the pricing of different models of Tesla in different periods, this study analyzes the process of Tesla from skimming pricing to penetration pricing to predatory pricing, summarizes the factors affecting Tesla’s pricing in the Chinese market and its development experience in China, and tries to give specific strategies to help Tesla car companies gain the initiative in pricing, hoping to give insight and practical significance to the companies or manufacturers entering the new energy market or preparing to enter the new energy market. It is hoped that this will be of some inspiration and practical significance to enterprises or manufacturers entering or preparing to enter the new energy market.
Open Access: This is an open access article distributed under the CC BY-NC 4.0 license.

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Volume Title: Proceedings of the 2022 7th International Conference on Social Sciences and Economic Development (ICSSED 2022)
Series: Advances in Economics, Business and Management Research
Publication Date: 29 April 2022
ISBN: 10.2991/aebmr.k.220405.045
ISSN: 2352-5428
DOI: 10.2991/aebmr.k.220405.045 How to use a DOI?
Open Access: This is an open access article distributed under the CC BY-NC 4.0 license.

Cite this article

ris enw bib

TY  - CONF
AU  - Zhongyi Chen
AU  - Xinyu Li
AU  - Xueyi Zhi
PY  - 2022
DA  - 2022/04/29
TI  - Analysis of Tesla’s Pricing Strategy in the Chinese Market
BT  - Proceedings of the 2022 7th International Conference on Social Sciences and Economic Development (ICSSED 2022)
PB  - Atlantis Press
SP  - 265
EP  - 272
SN  - 2352-5428
UR  - https://doi.org/10.2991/aebmr.k.220405.045
DO  - 10.2991/aebmr.k.220405.045
ID  - Chen2022
ER  -

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